Share the beauty

1.

SHARE THE BEAUTY
PROJECT REVIEW

2. Opportunity identified

Customers search and find images
Contributors create and upload content
4
L
CUSTOMERS
Designers
Media
Marketing agency
Corporations
CONTRIBUTORS
Photographers
Illustrators
Artists
Contributors earn cash when their content is
downloaded
$
$
The place where the customers in need of highquality content can be satisfied and the contributors
can benefit from selling their products.
2
Customers buy content from
stickerport

3.

Market structure
3

4.

External pressures
Traditional image banks
Digital image banks
New agencies
Social networks
Direct relationship
Photographers
Illustrators
Actors
Agency
Studios
Competitors
Marketing agencies
Media
Business
Suppliers
Substitute
products
2D-3D graphics
Video content
Audio content
4
Designers
Illustrators
New market
participants
Startups

5.

SWOT Analysis
Strengths
Technically, the service is created taking into account all
the latest Internet portal development trends. The powerful
server side makes it easy to create absolutely any product
for any mobile operating system or user group.
The contributors have experience of using existing stock
websites.
Low costs.
Extensive use of freelancers.
Modern structure and design.
Young developers that follow the latest network
application.
Weaknesses
Opportunities
5
A large, fast-growing market.
Global development opportunities.
Unique Russian content presented on the global market.
Relative simplicity of attracting the contributors, our service
is just another platform for the sale of their images.
The government's decision to transfer user data to Russian
servers will reduce the number of competitors in the
Russian market, which will give us enough time for
development.
Currently, the company is not ready to hire professionals from the
field of image banks; all the decisions are taken intuitively and
based on the previous experience, which is certainly not
comparable to that of people who worked in the industry for 15–20
years.
Inability to maintain a permanent development team.
Unknown brand.
Threats
Presence of well-known competitors.
Non-exclusive content that can be always found elsewhere.
Availability of alternatives: direct contributor-customer relationship
or customer=contributor.
Lack of awareness of such services among potential customers
and lack of understanding of their working principles.
Piracy.

6.

Marketing Strategy Resume
• Target
Low and middle price segment, global reach.
• Value Proposition
Modern content within modern service.
• Product/Service/Solution
The place where the customers in need of high-quality
content can be satisfied and the contributors can
benefit
from selling their products.
• Distribution Channel
Direct content sales channel from a contributor to a
customer. We act as a contributor's agent.
• Pricing
The lowest market price for individual images.
6

7.

Financial forecast
7

8.

IT System structure
(cloud technology)
Search engine
(2 servers)
Data base
(2 servers)
Image processing
server
(2 servers)
International website
(RUS/EN/CN)
Mobile website
(Tablet/Smartphone)
vKontakte
application
Storage server
(2 servers)
Admin client
8
Android
application
iOS application