Social Media –Strategy and Analysis Outline

1. Social Media –Strategy and Analysis Outline

• By Esra Abualeis

2.

3. Target audience

Our target audience is the Arab region
Primary market
The gulf countries (Saudi Arabia , Yemen , Kuwait, Bahrain, UAE , Qatar
Oman )
Secondary market (the Middle east, Egypt and al Maghrib)
Age: 18-40
Sex: 80% males , 20% females

4.

5. Current status

Kamagames –Pokerist is using 5 platforms
• Youtube
• Facebook
• Instagram
• Linkedin
• Twitter
Targetting everyone internationally.
Overall engagement rate is very low due to the lack of ads and the nature of
the content.

6. Overall engagement rate is very low due to the lack of ads and the nature of the content.

7. Platform Selection

• Facebook
• Facebook is by far the most popular social network in the Arab World.
In 2017 it boasted a growing audience of around 156 million users.
• We will have a global facebook account :
• Provides content for any target audience , but with one universal
brand name /total fan count /one link