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Starbucks coffee company
1.
StarbucksCoffee Company
Prepared
Prepared::
Sidorova
SidorovaMarina
Marina
2.
Presentation OverviewHistory of the company
Structure of the company
Financial analysis of the company
3. HISTORY
4. Starbucks name
MOBY DICK5. Key People
Howard SchultzChairman
President
Chief Executive Officer
Troy Alstead
Chief Financial Officer and Group President, Global Business Services
Adam Brotman
Executive Vice President, Chief Digital Officer
Curtis Garner
Executive Vice President, Chief Information Officer
Sharon Garner
Executive Vice President, Global Chief Marketing Officer
Arthur Rubinfeld
Chief Creative, Officer, President, Global Innovation And
Matthew Ryan
Executive Vice President, Global Chief Strategy Officer
6. Howard Schultz – ceo of Starbucks
1985: Started his owncoffeehouse: Il Giornale Coffee
1987: purchased Starbucks
Coffee (6 stores)
Renamed Il Giornale Coffee
with the Starbucks name
Expended aggressively first
across the United States and
then around the world
7. Product Innovation
8. Merchandise
TumblersDrinks
NonCoffee
Food
Sandwich
Cappuccino
Muffins
Mugs
Blends
Coffee
Makers
Frappussino
Espresso
Pastry/ Cakes
Cookies
9. Customers Starbucks
18-45 year oldsYoungsters who want to
gather with their friends
Office workers and students
who need to catch up with
their work
Those who feel that drinking
coffee is "cool"
People who are adventurous,
willing to try new things
10. Work Ethics
Starbucks believes thatconducting business
ethically and striving to do
the right thing are vital to
the success of the company.
11. Main competitors
McDonaldsDunkin
Donuts
Second Cup
New World
Coffee
Caribou Coffee
12. Global Economic Crisis and Starbucks?
NEW YORK (AP) — Starbucks Corp. managed to sellpricey lattes and wrangle its way out of the Great
Recession stronger than ever. Now the coffee chain
is again being pressured by the volatile global
economy.
13. Income and expenses
14. SWOT analysis
-Global recognition-Quality products
-Profitable organisation
-Strong financial foundation
-Visionary leader
Launching new products
Skilled Labour market
More tourist attraction
Use of social media network
High price
Importing roasted coffee
Known only for coffee
Cultural & Political issues
Real State cost and laws in Sri Lanka
Economic down turns
Health cautious customers
15. STARBUCKS - Mission
In the beginning: “ EstablishStarbucks as the premier
purveyor of the finest coffee in
the world while maintaining
our uncompromising
principles while we grow”.
Now: “ To inspire and nurture
the human spirit - One person,
One cup, and One
Neighborhood at a time”.
16. Success Formula
Motivated employees andsuperior customer service
is the key success factor of
Starbucks.
Starbucks focuses on
recruiting and developing
right people.
Attractive compensation
policies.
17. Product Diversification
18. Companies Revenue
19. Starbucks Stocks
1200010,00%
9,00%
10000
8,00%
7,00%
8000
6,00%
6000
5,00%
4,00%
4000
3,00%
2,00%
2000
1,00%
0
0,00%
Revenue
Net Income
Net Margin