The history of marketing: main steps

1. The history of marketing: main steps

2. TABLE OF CONTENT

1.
2.
3.
4.

3. MARKETING IN ANTIQUITY

4. MARKETING IN THE MIDDLE AGES

5. MARKETING IN SEVENTEENTH AND EIGHTEENTH CENTURY EUROPE

1.
2.
3.

6. MARKETING IN THE NINETEENTH AND TWENTIETH CENTURIES

7. HISTORY STAGES (ERAS)

THE TRADE
THE PRODUCTION ORIENTATION
THE SALES ORIENTATION
The Marketing Orientation
The Social/Marketing

8. CONCLUSION

9. REFERENCES

1.
2.
HTTP://MORETHANBRANDING.COM/2012/04/30/THE-EVOLUTION-OF-MARKETING/
3.
HTTPS://EN.WIKIPEDIA.ORG/WIKI/HISTORY_OF_MARKETING#MARKETING_HISTORY:_AN_OVE
RVIEW