Wisconsin’s produce co-op auctions. Freshness starts right here!

1. WISCONSIN’S PRODUCE CO-OP AUCTIONS

Freshness starts
right here!

2. LOCATIONS: For Buying Local

Cashton
Montello

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Montello

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Cashton
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6. What’s a produce auction? A produce auction is an actual auction where local farmers can market their wares.

7. Produce auctions have been taking place for many years in Ohio, Indiana, Pennsylvania and other Southern states. There are 3 in

Wisconsin.

8. We are proud to work with the local farmers. “Local” is a farm within 100 miles of the auction house. In Wisconsin 2/3 of our

“growers” are
Amish and 1/3 are English.

9. We have high standards in quality. Only the freshest produce will be accepted. Most produce has been picked the morning of the

auction.

10. The auctions are run 2-3 times per week.

11. Between 8:30a.m. and 9:30a.m., the growers bring their produce in and place it on pallets. Interested buyers look every thing

over
closely. They want only the best to take back
to their restaurant, grocery store or to resell at
their farm market.

12. At 10:00a.m. the auction begins! This is an actual auction. The highest bidder wins!

13. Auctions start in April with bedding plants, vegetable plants and lots of flowers, both annuals and perennials.

14. We have everything from asparagus to zucchini.

15. Need quantity? We have whatever you need (or have to sell), both large and small quantities.

16. You will meet many wonderful people, both buyers and growers. It’s almost like a second family!

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What is a produce auction to a buyer?
Purchase large quantities of local grown
fresh produce.
Able to select from a large variety of fresh
produce grown from a multitude of
venders.
Price determined at auction
Selling time 1-3 hours

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What is a produce auctions as a seller?
Volume sales outlet
Price determined at auction
Selling time 1-3 hours

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Not only do we offer fresh produce, we also
have Certified Kitchens that offer canned
delights.

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30. 2005 Auction Summary

Sales of $1.6 Million
Over 1,050 Sellers
Over 210 auctions at the three
locations

31. What DO Produce Auctions Bring to the Communities

Opportunity to Sell in Volume
Short Selling Period
Chance to compare product with
other producers
Chance to talk directly to buyers
Provide Supplemental Income
Learning Experience in Production
Chance to Socialize with Other
Growers

32. What Does the Future Hold

More Sales to larger suppliers as
volume grows
More Organic Production if market
continues to pay premiums
More Locations and More Auctions
More Producers Expanding Acreages
Producers modifying production to
extend the growing season

33. After the auction ends, pay, load your produce up and go! It’s that easy!