Gabriella Carbonaro – Federica Evola – Simona Genchi – Sara Mariani Yerkebulan Saraimbay – Brigitta Sartorato - Giusy Virone
It builds community around your work ”
website that's popular
You can pitch a
project or product
on Kickstarter, and
donate money to
28, 2009, by Perry Chen, Yancey
Strickler, and Charles Adler.
Perry Chen’s Idea
Time named it one of the
"Best Websites of 2011”
Time named it
one of the
an iOS app called
Your story : Use your video and description to quickly and clearly communicate what
you’re trying to do and why you’re doing it.
Rewards : Trust your gut, and offer rewards that you yourself would want.
How to price : The most popular pledge amount on Kickstarter is $25, and the site-wide
average for all pledges (big and small) is about $70.
Estimated delivery dates : Choose a delivery date that you feel confident about or will
be working towards.
Funding : Your funding goal should be the minimum amount needed to complete the
project and fulfill rewards, also considering the 5% fee Kickstarter applies.
Promotion : The goal is to get people as excited as you are about your project—to make
them feel like they will be taking part in something special.
Updates : keep your backers informed about new developments and funding milestones.
It’ll inspire them to help you spread the word.
Fulfillment : Fulfillment means getting your rewards to backers and communicating with
them as you complete this process. When you’ve completed your original goal and fulfilled
your project’s rewards, post a celebratory update and give yourself a pat on the back!
Kickstarter has a REWARD model.
Every project creator sets its
project's FUNDING GOAL and
If people like the project, they
can pledge money to make it
If the project succeeds in
reaching its funding goal, all
backers' credit cards are
charged when time expires.
• Funding on Kickstarter
is all-or-nothing. If the
project falls short of its
funding goal, no one is
• If a project is
Kickstarter applies a
5% fee to the funds
It’s possible to create
different kind of projects:
the Kickstarter staff review postings before they appear on the site
Kickstarter takes a 5 percent cut of your pledges and Amazon will take an
additional amount (around 2 percent) on top of that. If your margins are
slim, this could be significant.
The Kickstarter “Mold”
It’s hard to take Kickstarter fundraising offline
Launching a Kickstarter project means you’re going to have to do certain
things if you want to meet your funding goal, but your project will also be
sitting alongside lots of other interesting projects, so just “hanging out” on
Kickstarter may help your fundraising effort seem more legitimate.
it’s pretty difficult to move offline funds back onto Kickstarter. This also
means the offline donors won’t be noted on Kickstarter.
Many successful projects are basically product sales
A pre-built, well designed fundraising site
A large number of high profile Kickstarter projects are, at their core,
product sales, people have some cost associated with acquiring, shipping,
and dealing with that reward.
All Or Nothing
The all-or-nothing system is a bit confusing
Meaning that if the goal isn’t met by the specified time then no one’s credit
cards are charged and the project doesn’t get any of the pledged funds.
Sometime people give money before the funding deadline.
bringing blended drinks, music and fun to any outdoor occasion. The COOLEST cooler is 60 quarts of AWESOME
packed with so much fun you'll look for excuses to get outside more often.
$13,285,226 pledged of $50,000 goal
26570% Funded - Closing date:
Coolest Cooler Page on Kickstarter:
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