«Creative seven-up»

1.

«CREATIVE SEVEN-UP»
Gabriella Carbonaro – Federica Evola – Simona Genchi – Sara Mariani Yerkebulan Saraimbay – Brigitta Sartorato - Giusy Virone

2.

“A Kickstarter project does more than raise money.
It builds community around your work ”
Kickstarter is
a crowdfunding
website that's popular
amongst
entrepreneurs and
independent
musicians, filmmakers,
and artists.
You can pitch a
project or product
on Kickstarter, and
anyone can
donate money to
your campaign.

3.

Kickstarter was launched on April
28, 2009, by Perry Chen, Yancey
Strickler, and Charles Adler.
2001
2009
Perry Chen’s Idea
Time named it one of the
"Best Websites of 2011”
2010
Time named it
one of the
"Best
Inventions of
2010”
2011
2013
Kickstarter
released
an iOS app called
Kickstarter for
the iPhone

4.

«WHO CAN UPLOAD A PROJECT?»
USA
CANADA
UNITED KINGDOM
AUSTRALIA
NEW ZEALAND
NORWAY
NETHERLANDS
SWEDEN
DENMARK

5.

6.

How to make your dreams come true:
Your story : Use your video and description to quickly and clearly communicate what
you’re trying to do and why you’re doing it.
Rewards : Trust your gut, and offer rewards that you yourself would want.
How to price : The most popular pledge amount on Kickstarter is $25, and the site-wide
average for all pledges (big and small) is about $70.
Estimated delivery dates : Choose a delivery date that you feel confident about or will
be working towards.
Funding : Your funding goal should be the minimum amount needed to complete the
project and fulfill rewards, also considering the 5% fee Kickstarter applies.
Promotion : The goal is to get people as excited as you are about your project—to make
them feel like they will be taking part in something special.
Updates : keep your backers informed about new developments and funding milestones.
It’ll inspire them to help you spread the word.
Fulfillment : Fulfillment means getting your rewards to backers and communicating with
them as you complete this process. When you’ve completed your original goal and fulfilled
your project’s rewards, post a celebratory update and give yourself a pat on the back!

7.

BUSINESS MODEL
Kickstarter has a REWARD model.
Every project creator sets its
project's FUNDING GOAL and
DEADLINE.
If people like the project, they
can pledge money to make it
happen.
If the project succeeds in
reaching its funding goal, all
backers' credit cards are
charged when time expires.
• Funding on Kickstarter
is all-or-nothing. If the
project falls short of its
funding goal, no one is
charged.
• If a project is
successfully funded,
Kickstarter applies a
5% fee to the funds
collected.
It’s possible to create
different kind of projects:

8.

MUSIC
JOURNALISM
&
PUBLISHING
ART
COMICS
&
GAMES
DESIGN
DANCE
&
THEATRE
TECHNOLOGY
FASHION
FOOD
CRAFTS
FILM
&
VIDEO
PHOTOGRAPHY

9.

« KICKSTARTER STATS »
$1,417,532,123
total dollars
pledged to
Kickstarter
projects
2,240,807
Repeat
backers
74,379
Successfully
funded
projects
263,000
people have
backed ten
or more
projects
7,478,767
Total
backers
18,980,187
Total
pledges

10.

11.

PROS
CONS
Staff Filtering
Fees
the Kickstarter staff review postings before they appear on the site
Kickstarter takes a 5 percent cut of your pledges and Amazon will take an
additional amount (around 2 percent) on top of that. If your margins are
slim, this could be significant.
The Kickstarter “Mold”
It’s hard to take Kickstarter fundraising offline
Launching a Kickstarter project means you’re going to have to do certain
things if you want to meet your funding goal, but your project will also be
sitting alongside lots of other interesting projects, so just “hanging out” on
Kickstarter may help your fundraising effort seem more legitimate.
it’s pretty difficult to move offline funds back onto Kickstarter. This also
means the offline donors won’t be noted on Kickstarter.
User Interface
Many successful projects are basically product sales
A pre-built, well designed fundraising site
A large number of high profile Kickstarter projects are, at their core,
product sales, people have some cost associated with acquiring, shipping,
and dealing with that reward.
All Or Nothing
The all-or-nothing system is a bit confusing
Meaning that if the goal isn’t met by the specified time then no one’s credit
cards are charged and the project doesn’t get any of the pledged funds.
Sometime people give money before the funding deadline.

12.

Supporters Engagement & Demographics
http://www.businessinsider.com/whatpeople-think-of-kickstarter-2013-5

13.

14.

The project was proposed by Ryan Grepper, Portland. The COOLEST is a portable party disguised as a cooler,
bringing blended drinks, music and fun to any outdoor occasion. The COOLEST cooler is 60 quarts of AWESOME
packed with so much fun you'll look for excuses to get outside more often.

15.

«REWARDS AND STATS»
62,642 Backers
$13,285,226 pledged of $50,000 goal
26570% Funded - Closing date:
2014-08-30
Available on:
www.coolest.com www.kickstarter.com

16.

“COMMUNICATION MEANS OF THE PROJECT”

17.

«THE COOLEST COOLER TODAY»
Coolest Cooler Page on Kickstarter:
https://www.kickstarter.com/projects/ryangrepp
er/coolest-cooler-21st-century-cooler-thatsactually?ref=nav_search
Video:
http://www.youtube.com/watch?v=l4irb2K1p8E

18.

REFERENCES:
- https://www.kickstarter.com/
- https://www.kickstarter.com/projects/ryangrepper/coolestcooler-21st-century-cooler-thats-actually?ref=nav_search
- www.coolest.com
- www.talkwalker.com
- http://www.youtube.com/watch?v=l4irb2K1p8E
- Twitter, Facebook, Tumblr, Instagram