10.35M
Categories: marketingmarketing englishenglish

Event operations. Concept development

1.

EVENT OPERATIONS:
CONCEPT DEVELOPMENT
Prepared by Anastasia Aleksandrova, Alisa Bychkova,
Nikita Chkhaidze, Anna Lyapina and Ilia Shvachko

2.

THE MAIN THEME: 4 SEASONS
FAIRYTALE

3.

SPRING
• Aromas of flowers
• Calm colors
• Cherry tree hanging from above
(russian.alibaba.com)
• Sounds of birds singing

4.

SPRING: FOOD & BEVERAGES
Drinks:
• Lemon Thyme Lemonade
• Wheat Grass Cocktails (vitgrass-eco.ru)
• Golf Cocktail: Gin & Vermouth + Bitter

5.

SPRING
China:
trial-market.ru

6.

SPRING: FOOD & BEVERAGES
Food:
• Crab & Cucumber salad w/ rye-crisp
• Rhubarb Strawberry buckle
• Chocolate candy on bread sticks (designed like
grass)

7.

SPRING
China:
partyglass.ru
trial-market.ru

8.

SPRING
Keywords: new life, love, sun, warm, bird singing, tulips and other flowers etc
SPRING: ENTERTAINMENT
•Mini - Golf (attractionoff.ru )
•Floristics: Flower bracelets for women (http://onewed.ru/wedkit/pros/

9.

SPRING: LAYOUT
Jumbo corner + Jumbo bar (whiteproject.ru):
• F&B Station
• Florist Station
• Mini-Golf

10.

SUMMER
• Umbrellas (like on the beach)
• Sea sounds
• Green grass (floor-shop.ru )
• Deck chairs
• Colorful lamps hanging above
(aerfan.ru/ )
• Palm trees ( gewas-green.ru )

11.

SUMMER: FOOD & BEVERAGES
Drinks:
• Kvas ( barrels as decoration)
• Aperol spritz
• Sangria with white wine

12.

SUMMER
China:
trial-market.ru

13.

SUMMER: FOOD & BEVERAGES
Food:
• Watermelon
Popsicle (sweetproject.ru )
• Mini hamburgeres
• Grilled baby corn w/
cheese

14.

SUMMER
China:
partyglass.ru
trial-market.ru

15.

SUMMER
Keywords: holidays, freedom, sea, sweat fruits, brights colors, warm nights,
country house, BBQ, etc
SUMMER: ENTERTAINMENT
• Decoration «Russian beach»:
typical tourists (a girl & a boy)
in swim wear on deck chair
with cocktails (as
entertainment guests could
take a photo with her) background painted sea, sand,
seagulls etc

16.

SUMMER: LAYOUT
Jumbo corner + Jumbo bar (whiteproject.ru):
• F&B Station
(decorated as wooden)

17.

AUTUMN
• Umbrellas and clouds hanging above
(https://vk.com/arendazont )
• Sounds of rain, thunder
• Bench (lavkaspb.ru )
• Red yellow golden leaves (aliexpress.com)
• Pumpkins

18.

AUTUMN: FOOD & BEVERAGES
Drinks:
• Herbal tea
• Sangria with red wine
• Hot rum toddy
(berivarendu.ru )

19.

AUTUMN
China:
trial-market.ru

20.

AUTUMN: FOOD & BEVERAGES
Food:
• Carrot & Celery salad
• Plum w/ mascarpone
•Quiche with mushrooms
• Roasted chestnut (kashtanoff.net)
• Salt& Caramel Pretzels

21.

AUTUMN
China:
trial-market.ru

22.

AUTUMN
Keywords: golden colors, leaf fallen, rain, cozy, raspberry etc
AUTUMN: ENTERTAINMENT
•Table football
•Chestnut seller

23.

SPRING: LAYOUT
Jumbo corner + Jumbo bar (whiteproject.ru):
• F&B Station
(decorated as wooden)

24.

WINTER
• Blue colors
• Artificial snow and icicles ( greenpolus.ru)
• Snow balls
• Aromas of cinnamon & christmas tree
• Sound of windstorm

25.

WINTER: FOOD & BEVERAGES
Drinks:
• Glint wine with cinnamon & oranges
(berivarendu.ru )
•Hot chocolate with marshmallow
• Vodka shooters in tubes with dry ice

26.

WINTER
China:
trial-market.ru
ru.aliexpress.com

27.

WINTER: FOOD & BEVERAGES
Food:
• «Snow» cotton candy ( attractionoff.ru )
• Ginger bread house/ ginger glazed cookies
•Honey baked ham
• Sweet Potatoes w/ cheese

28.

WINTER
China:
trial-market.ru
partyglass.ru

29.

WINTER
Keywords: happiness, New Year, snow flakes, holiday mood, winter games,
cinnamon, presents, xmas-tree
WINTER: ENTERTAINMENT
• Table air-hockey ( attractionoff.ru )
• Snow darts
• Cookies with predictions

30.

WINTER: LAYOUT
Jumbo corner + Jumbo bar + Ice Bar (whiteproject.ru):
• F&B Station
English     Русский Rules