Yves Saint Laurent

1. Yves Saint Laurent (YSL)  (Saint Laurent Paris) 

Yves Saint Laurent
(YSL)
(Saint Laurent Paris)
Abdullina Ilmira
Derkah Yana
PONB-205

2. The history of creation

Yves Saint Laurent YSL (also known as Saint Laurent
Paris) is a French luxury fashion house founded by Yves
Saint Laurent and his partner, Pierre Bergé. Saint Laurent
Paris revived its haute couture collection in 2015 under
creative director Hedi Slimane. The new collection, "Yves
Saint Laurent Couture" or "Saint Laurent Paris 24, Rue de
L’Université" is the French house's first couture collection
ever since the retirement of its legendary founder in
2002.

3.

Competitors to Yves Saint Laurent include, among
many, the fashion houses
of Chanel, Burberry, Dior, Gucci, Louis
Vuitton and Prada.

4.

The eponymous brand was founded by designer Yves Saint Laurent
and his partner, Pierre Bergé in 1961, and the current logos were
designed in 1963 by A. M. Cassandre.During the 1960s and 1970s,
the firm popularized fashion trends such as the beatnik look, safari
jackets for men and women, tight pants and tall, thigh-high boots,
including the creation of arguably the most famous classic tuxedo
suit for women in 1966, Le Smoking suit. Some of his most
memorable collections include the Pop Art, Ballet Russes, Picasso,
and Chinese ones.

5. Proceedings

6.

Yves Saint Laurenttrial was held in Federal court in new York.
Louboutin accused the house of Yves Saint Laurent in
violation of copyright trademark and "unfair competition". The
scandal emerged after in the boutiques of Yves Saint Laurent
in Manhattan appeared shoes with red soles. In this
connection the Christian Louboutin has demanded
compensation of $ 1 million from Laurent because he
blatantly copied the signature red soles that are the hallmark
of his shoes.

7. Аdjudication

However, the us court upheld the claim of reason, stating
that the red sole cannot be considered a trademark.
Moreover, the judge stated that Christian Louboutin has not
provided the court with compelling evidence that the house
Yves Saint Laurent has violated the owner's copyright of the
"red soles". The court decided to reject the claim, not to
prohibit the sale of red-soled shoes in other brands and not
to pay Louboutin a million dollars compensation.

8.

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IA&YD