CampusCup_Домнин_Колышкин

1.

ENGLISH BUSINESS PITCH
CAMPUSCUP
Good coffee.
Between classes.
CAMPUS
CUP
QR preorders. Campus pickup.
Bring your own reusable cup.
OUR UNIQUE SELLING POINT
$3
Speed + location + reuse
average price
1
Order
Scan QR, choose & pay
Grigory Domnin · Ivan Kolyshkin
2
Collect
Pick up at your time
3
Reuse
Bring a clean cup
1/4

2.

ENGLISH BUSINESS PITCH
CAMPUSCUP
Built for campus life.
A focused offer for one university campus.
OUR CUSTOMERS
Students.
STRENGTH
WEAKNESS
Campus pickup
+ advance ordering
Dependence on
one campus
OPPORTUNITY
THREAT
Student clubs
and events
Existing cafés;
holiday slowdowns
Teachers.
Campus staff.
Coffee between classes.
BEFORE LAUNCH
100 student interviews + 2-week pilot
Month 1 target: 30 cups/day. Validation is planned; no survey has been completed.
Grigory Domnin · Ivan Kolyshkin
2/4

3.

ENGLISH BUSINESS PITCH
CAMPUSCUP
A clear $8,000 launch plan.
STARTUP FUNDING
Coffee equipment
$3,000
Cart & service equipment
$2,000
PRICE / CUP
COST / CUP
CONTRIBUTION
$3.00
$1.20
$1.80
Preorder website
$400
Permits & training
$600
Fixed costs: $1,800 / month
Launch & branding
$400
Staff $1,000 · Rent $500 · Other $300
Cash buffer
TOTAL NEEDED
Includes a $1,600 buffer for early losses.
$1,600
$8,000
BREAK-EVEN POINT
$1,800 ÷ $1.80 = 1,000
cups/month = 50 cups/day
Illustrative USD model · 20 selling days/month · Average prices · Before tax and depreciation
Grigory Domnin · Ivan Kolyshkin
3/4

4.

ENGLISH BUSINESS PITCH
CAMPUSCUP
Profitable from month 4.
Monthly operating profit (USD)
$2,160
$2k
M4: $360
$1k
YEAR 1 / OPERATING FORECAST
Revenue
$57,600
Variable costs
−$23,040
Fixed costs
−$21,600
$0
Op. profit
−$1k
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
$12,960
M12
Sales grow from 600 to 2,200 cups/month in the base case.
M3
Monthly
break-even
M10
Payback
before tax
M12*
Possible first
dividends
*Dividends depend on taxes, cash and a $2,000 reserve. Forecast before tax and depreciation.
Grigory Domnin · Ivan Kolyshkin
4/4