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AI
Category: marketingmarketing

Unfold Yourself: Find Your Thing

1.

Unfold Yourself
You don't know
what you love,
until you try it.
A platform helping people discover themselves through hobbies — not
careers, not pressure, just genuine joy and personal growth.

2.

The Problem
Today there are many opportunities — but people often don't know
where to start.
"I don't know what I like."
"I want to try something new, but I don't have
time."
Our target audience: ages 15–40 — teenagers, students, young adults,
and adults who want to try something new.

3.

Meet Alex — Age 17
His Reality
Alex studies, hangs out with friends, and uses
social media. He sees people playing sports,
guitar, painting — and wants to try something,
but doesn't know what.
His Struggles
Doesn't know which hobby suits him
Compares himself to social media
Afraid he won't be good at it
Doesn't want to spend money on
something he might not like
Constantly postpones starting
His life becomes: Phone → Social
Media → Boredom → Repeat.

4.

Our Solution for Alex
TRY BEFORE YOU CHOOSE
Alex doesn't have to commit to one hobby immediately. He tries several activities, evaluates each experience, and decides what to continue.
Week 1
Week 3
Photography
Basketball
1
2
3
4
Week 2
Week 4
Guitar
Cooking
Explore
Compare
experiences and
options
Try
Sample activities
Discover
Choose what fits best

5.

AI Hobby Assistant
From Uncertainty to Clarity
The AI gives a short test asking about preferences, time, budget, and goals — then recommends hobbies that may suit
the person.
Before
After
"I don't know what to choose."
"Here are five things you might enjoy. Try them."

6.

The Platform — A Hobby Ecosystem
Not just a website with courses — a space to discover, try, and develop interests across many categories.
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