BB Presentation Microsoft Company

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"Would you have invested?"

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A CASED BASED STUDY ON
MICROSOFT.
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The presentation was prepared by:
B20-13 group
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Foundation of the Co.
Kind of business ownership & about social.
responsibility Co.
Management & Marketing.
Product development.
Shareholders.
Franchising, Offshoring, Outsourcing.
Communication (Social media, website etc.).
Annual profits (Losses & falls in the company).
Famous customers & supplies in Co.
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HOW IT ALL STARTED?
Do you dream of having a PC on every desktop?
History of founding Microsoft Corporation.
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HISTORY OF MICROSOFT from 1975 Microsoft is founded by Bill Gates and
Paul Allen.
Principles:
”A computer on every desk, and in every home.” "Create experiences that combine the
magic of software with the power of Internet services Across a world of devices."
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What type of ownership is Microsoft Business?
Type of partnership & social responsibility.
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It was a kind partner ownership.
In 1980, Microsoft formed a partnership with IBM.
And now it has become a corporation.
The company has now become largely successful
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Microsoft Company Code of Ethics.
Values
Microsoft's Code outlines five values to guide employee conduct:
“Integrity and honesty”
Being “open and respectful”
“Willingness to take on big challenges”
Being “self-critical, questioning”
“Accountable for commitments”
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Management and Marketing.
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Microsoft’s Operations Management.
1. Design of Goods and Services.
2. Quality Management.
3. Location Strategy.
Microsoft’s marketing strategy.
Microsoft marketing strategy is based on the following principles:
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Investing in the communication of marketing messages through
various marketing communication channels in an integrated
manner.
Focus on the product element of the marketing mix.
Targeting customers that value effectiveness and efficiency.

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Product Development.
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Tablets
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Windows products
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Xbox consoles
Xbox (2001)
Xbox 360 (2005)
Xbox 360 S (2010)
Xbox 360 E
(2013)
Xbox One
(2013)
Xbox One S (2016)
Xbox One X (2017)
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Xbox Series X (2020)

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Windows Games
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Shareholders of the company.
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Shareholders
Shareholders
Name
Equities
%
The Vanguard Group, Inc.
588,120,852
7.78%
Capital Research & Management Co.
556,573,400
7.36%
SSgA Funds Management, Inc.
309,004,107
4.09%
Fidelity Management & Research Co. LLC
219,774,796
2.91%
BlackRock Fund Advisors
180,991,013
2.39%
T. Rowe Price Associates, Inc. (Investment Management)
180,419,808
2.39%
Putnam LLC
121,797,960
1.61%
Geode Capital Management LLC
116,538,073
1.54%
Capital Research & Management Co. (World Investors)
111,872,823
1.48%
Bill Gates
103,417,750
1.37%
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Partners
ADRM Software
MOJANG
One Drive
MINECRAFT
XBOX MUSIC
Office
XBOX GAMES
Microsoft Teams
SKYPE
MICROSOFT OFFICE
OFFICE 365
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GitHub

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Franchising, Offshoring, Outsourcing.
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Franchising
Franchised companies:
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Offshoring & Outsourcing
Microsoft has about 1,000 employees in India. The
company has about 57,100 employees worldwide. It
plans to hire 7,000 people in the coming year, with 3,000
of the new hires to be added to its Redmond, Wash.,
offices.
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Communication.
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Communication (Social media, website)
www.microsoft.com
Twitter, Facebook, Instagram,
and others ...
• Online Microsoft Store
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Profits & Losses.
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Profit & Losses
Microsoft's Financials
The case study: the problem
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Who was the Co - founder of the company?
Famous & Co - founders.
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Famous & Co - founders
This is an iconic portrait of Microsoft's first 11
employees, dating back to 1978.
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