daydream_linear_briefs

1.

DAY/DREAM MARKETING
August 2026
Email Campaign Briefs
8 campaigns · Tue/Thu cadence · One Monday retail launch · Prepared July 2026
01
Tue Aug 4
DD-08-04
Introduction to the P.M. Product
Product Feature
02
Thu Aug 6
DD-08-06
Wegmans Partner Feature
Retail / Brand
03
Tue Aug 11
DD-08-11
The Midday Boost
04
Thu Aug 13
DD-08-13
An Intro to the Day/Dream Team
05
Tue Aug 18
DD-08-18
Let's Talk About Caffeine
Education / Content
06
Thu Aug 20
DD-08-20
Morning Product Feature
Product Feature
07
Mon Aug 24
DD-08-24
We Are Live in Sprouts
Retail Launch
08
Thu Aug 27
DD-08-27
Sippy Kids Back-to-School Collab
Brand Collab
Product Feature + UGC
Brand Ethos

2.

01 Introduction to the P.M. Product
PRODUCT FEATURE
August 4, 2026 · TUESDAY · DD-08-04-2026
OBJECTIVE
Introduce new and existing subscribers to the P.M. sleep product. Set an educational, science-backed tone. Many will receive this as their first email — make it feel like a proper
introduction, not a hard sell.
CORE MESSAGE
"You've been managing your energy all day — now manage your night."
COPY DIRECTION
Lead with the problem: crashes at night or can't shut the brain off
Position P.M. as an intentional wind-down ritual, not a sleeping pill
Highlight key clinical ingredients and what they do for the body
Soft CTA — invite to learn more or shop, no pressure to buy
DESIGN DIRECTION
Dark, calm aesthetic — deep navy or near-black background
Soft, dreamy product photography centered on the P.M. product
Clean serif or elegant sans-serif headline treatment
Single CTA button: 'Meet the P.M.' or 'Wind Down Better'
NOT
2

3.

02 Wegmans Partner Feature
RETAIL / BRAND
August 6, 2026 · THURSDAY · DD-08-06-2026
OBJECTIVE
Use the Wegmans partnership to build brand legitimacy and drive in-store awareness. Being in Wegmans signals Day/Dream is a real, established brand.
CORE MESSAGE
"You can find us at Wegmans. Here's why that matters and where to look."
COPY DIRECTION
Open with a pride moment — 'We're officially on the shelves at Wegmans'
Talk about distribution growth and what it means for the brand
Frame it as a summer recap — growing all season, Wegmans is proof
Include store finder or location list; encourage in-store photo sharing
DESIGN DIRECTION
Bright, clean, summer feel — celebratory and confident tone
Wegmans logo featured prominently (confirm usage rights first)
Product shot styled as if on a shelf or in a grocery bag
Warm tones — this should feel celebratory and proud
NOT
3

4.

03 The Midday Boost — Midday Product Feature
PRODUCT FEATURE + UGC
August 11, 2026 · TUESDAY · DD-08-11-2026
OBJECTIVE
Introduce or reinforce the Midday product. Use the first TikTok Shop UGC creator video as social proof embedded in the email design.
CORE MESSAGE
"The 2–3pm slump is real. Here's what to reach for — and real people are already obsessed."
COPY DIRECTION
Open with the relatable 2pm drag moment — coffee feels like too much
Position Midday Boost as the smart solution: 50mg caffeine, zero sugar
Highlight the 4-pack bundle value ($45 for 8 sticks)
UGC section: 'Don't take our word for it' — feature creator TikTok video
DESIGN DIRECTION
Brighter energetic feel — mid blues or warm tones for daytime energy
Lifestyle product shot — stick pack on desk, in gym bag, etc.
UGC section: screenshot-style TikTok frame with creator handle visible
Two CTAs: shop the product + link to TikTok video
NOT
4

5.

04 An Intro to the Day/Dream Team
BRAND ETHOS
August 13, 2026 · THURSDAY · DD-08-13-2026
OBJECTIVE
Humanize the brand. Subscribers convert better when they trust the people behind the product. This email builds that trust through the founder story.
CORE MESSAGE
"Day/Dream wasn't built in a boardroom. Here's who we are and why we started this."
COPY DIRECTION
Introduce the founders — their story and personal 'why' behind the brand
Keep it personal and honest — not a press release, a real human story
Connect their personal experience directly to the product
End with brand values statement + teaser for the caffeine email next week
DESIGN DIRECTION
Warm, approachable layout — light background, feels personal and open
Real founder/team photography — candid over polished studio shots
Handwritten-style font accents if it fits the brand voice
Soft CTA: 'Learn more about us' or link to About page
NOT
5

6.

05 Let's Talk About Caffeine
EDUCATION / CONTENT
August 18, 2026 · TUESDAY · DD-08-18-2026
OBJECTIVE
Position Day/Dream as a knowledgeable, science-backed brand. Educate subscribers on caffeine timing and smarter consumption — connecting back to the product lineup naturally.
CORE MESSAGE
"Caffeine isn't the problem. Timing and quantity are. Here's how to make it work for you."
COPY DIRECTION
Hook: 'Most people are drinking caffeine at the wrong time of day'
Break down the science simply — cortisol windows, half-life, afternoon crashes
Introduce caffeine scheduling concept — Morning vs. Midday products
Feature RD quote or section if available; link to blog post
DESIGN DIRECTION
Clean editorial feel — this is a content email, not a hard sell
Simple infographic-style visual breaking down caffeine timing
Light background, highly readable typography
Split CTA: link to both Morning and Midday products
NOT
6

7.

06 Morning Product Feature
PRODUCT FEATURE
August 20, 2026 · THURSDAY · DD-08-20-2026
OBJECTIVE
Spotlight the Morning product on its own. By this point subscribers have seen P.M. and Midday — complete the product trilogy with a dedicated Morning feature.
CORE MESSAGE
"Your morning sets the tone for everything. Start it right."
COPY DIRECTION
Open with a morning ritual angle — not just energy, but intention
Highlight key clinical ingredients and their benefits for the body
Differentiate from coffee — no crash, no jitters, clean sustained energy
Crystal Light angle: people switching from sugar-loaded alternatives
DESIGN DIRECTION
Warm morning tones — sunrise palette, soft golds and light blues
Lifestyle imagery — morning routine, kitchen counter, sunrise
Product hero front and center, single focused CTA
Consider pairing with a first-purchase offer or bundle deal
NOT
7

8.

07 We Are Live in Sprouts
RETAIL LAUNCH
August 24, 2026 · MONDAY — LAUNCH DAY · DD-08-24-2026
OBJECTIVE
Announce the Sprouts launch with energy and urgency. Drive awareness and in-store visits. This is a milestone moment — treat it like one. Sending Monday to align with the actual
launch date.
CORE MESSAGE
"Today's the day. Day/Dream is officially live in Sprouts — nationwide."
COPY DIRECTION
Open strong: 'Today's the day. Day/Dream is live in Sprouts.'
Position Sprouts as a health-forward retailer — this is brand validation
List locations or link to store finder; note this is nationwide
UGC CTA: 'Tag us when you spot us on the shelf — we want to see it'
DESIGN DIRECTION
High energy, celebratory layout — this should feel like a real launch
Sprouts logo featured prominently (confirm usage rights)
Product on shelf imagery if available, or clean product flat lay
Bold headline treatment; green and white color nods to Sprouts
NOT
8

9.

08 Sippy Kids Back-to-School Collab
BRAND COLLAB
August 27, 2026 · THURSDAY · DD-08-27-2026
OBJECTIVE
Introduce the Sippy Kids collaboration and tie Day/Dream into the back-to-school moment. Reach new audiences through shared clean-ingredient brand values.
CORE MESSAGE
"Two brands, one mission — better ingredients for the whole family."
COPY DIRECTION
Introduce Sippy Kids — who they are, what they make, why it fits Day/Dream
Connect shared values: clean ingredients, no junk, better choices for families
Back-to-school angle — parents need energy too, not just kids
Highlight the PR box or collab offer; dual CTA to both brands
DESIGN DIRECTION
Bright, fun, approachable — this is a collab, not a corporate deal
Both brand logos featured together prominently at the top
Lifestyle imagery — family morning, kids heading to school
Playful typography accents; warm and inviting color palette
NOT
9

10.

09 General Build Notes
For Design, Copy & Build Team · August 2026
SEND CADENCE
Tuesday / Thursday throughout the month. Exception: Aug 24 sends on Monday to align with the Sprouts launch day.
MOBILE OPTIMIZATION
All emails must be fully mobile-optimized. Pop-up conversion is 3.1% mobile — a large portion of the list opens on phone.
CTA STRUCTURE
Each email: one primary CTA, optionally one secondary. Avoid cluttered link structures — keep the reader focused on one action.
SUBJECT LINES
Develop subject lines and preview text per brief. Aim for curiosity-driven or benefit-led hooks — not generic product names.
BLOG / RD CONTENT
Where blog posts or RD quotes are referenced, confirm asset availability with Amanda's team before building the email.
CREATOR ASSETS (AUG 11)
UGC thumbnail must be coordinated with the TikTok creator. Confirm video embed rights and creator handle display before build.