Borondonova

1. National Cultures

“Germany”

2. Germany: A Powerhouse od Global Business

“Germany is one of the world’s leading economies,
known for its engineering excellence, innovation, and
strong export orientation. To build successful business
relationships with German partners, it is crucial to
understand their unique business culture, which is deeply
rooted in values like order, punctuality, and
professionalism.”

3. The Foundation of German Professionalism

ORDER
PUNCTUALITY

4. Communication style

Key characteristics:
oDirectness
oFormality
oFact-based

5. Business Meetings

Preparation
Agendas
Protocol
Decision-making

6. Hierarchy and Professionalism

Respect for Hierarchy
Business cards
Professional Appearance:

7. Building Relationships

a. Work-life Separation
b. Trust through
Competence
c. Long-term Focus

8. Negotiations

“Negotiations with German counterparts follow the same principles
of preparations and directness.”

9. Key Takeaways for Success

1. Be punctual and organized.
2. Prepare thoroughly for all meetings.
3. Communicate directly and factually.
4. Show respect for hierarchy and formalities.
5. Build trust through reliability and competence.
6. Focus on long-term, mutually beneficial
partnerships.

10. Thanks for watching!