32.07M

RS ON Premise Deck 2025

1.

A Taste of Spain. A Toast to Life.
On Premise Presentation 2025

2.

Good drinks
don’t have to be
complicated.

3.

Table of
Contents
Part 1:
Brand Insights & Goals
Part 2:
Market Trends
Part 3:
Programs & Promotions
Part 4:
Sales Tools

What is
REÁL SANGRIA?
All natural imported Spanish sangria made from 100%
Spanish wine with natural citrus and fruit flavors.
A fruit forward premium product at a value price point.
Available in 3 flavors: Red, White and Peach

5.

Reál Sangria Peach is a sweet and
refreshing rosé wine layered with
naturally sweet peach flavors.
Made 100% from Spanish rosé wine
and natural Peach flavors.
Alc/Vol: 8 %
Reál Sangria Red is made from
Spanish tempranillo and garnacha
grape varieties blended with
natural citrus flavors.
Reál Sangria White is made from
macabeo and merseguera grape
varieties blended with natural
tropical flavors.
Alc/Vol: 7.5%.
Alc/Vol: 8%.

6.

Brand
Insights
Brand Selling Points
Key Selling
Points
• A true and authentic sangria imported from Spain.
• Made 100% from Spanish wine
• Made with all natural fruit and citrus flavors
• Ready to Drink
• Low ABV
• Gluten Free
• Great Cocktail Base
• Competitively Priced

7.

Brand
Insights
Drive the sales
message home
HOW TO SELL IN REÁL SANGRIA
your house sangria
should not be an
afterthought: make
it your bar menu
bankroller .

8.

01
Brand
Insights
Give the account a
reason to bring the
product in.
Don’t waste
time.
REÁL SANGRIA
Delivers
every time.
Consistency: Reál Sangria ensures a consistent flavor every
time, removing the guesswork involved in making in-house
sangria.
02
Time-Saving: Since it’s ready-to-drink, it save the staff time so
they can focus on the customer instead of preparing sangria
from scratch.
03
Cost-Effective: Highlight how purchasing ready-to drink
REÁL SANGRIA reduces the inventory cost associated with
making an in-house sangria.
04
Better Cost per Ounce: Using Reál Sangria large format will
result in a better cost per ounce.
05
Authenticity: Reinforce that Reál Sangria is an authentic
Spanish Sangria made for today’s discerning consumers,
making it good addition to any bar or restaurant’s offering.

9.

Brand
Insights
Our overall brand
goal for 2025
Increase
REÁL SANGRIA
presence in the
on-premise market.

10.

Market
Trends
Trends that Sell
Sangria On premise
Delivery is more important
than ever.
There has been a growth in “Ghost” kitchens, Virtual
kitchens and delivery service revenues are booming.
In the US, online food delivery apps bring in a collective
$26.5 billion.
REÁL SANGRIA offers several sustainable
and portable pack sizes.
Perfect for delivery.
Continued growth of LowAlcohol wines.
Low alcohol wine is expected to grow by an average of
6% from 2023–2027. On-premise locations are expanding
their offerings in this category to meet consumer
demand.
At between 7.5% to 8% ABV REÁL
SANGRIA is a low alcohol wine.

11.

Programs &
Promotions
Create programs that
meet your customer’s
needs with pricing,
promotion and other
tools.
New cocktails,
great happy hours,
better margins.
01
Introduce REÁL SANGRIA as cocktail
base for a great addition to any
beverage menu.
02
Support accounts with themed
happy hour and cocktail promotions
to help drive awareness on the menu.
03
Deliver REÁL SANGRIA in the right
pack size with consistency and
pricing that wins at on-premise.

12.

Programs &
Promotions
Target Programs
and locations
Find the
opportunities.
REÁL SANGRIA is a great addition to any beverage menu.
Target Locations
Activate Programs
• Pizzerias
• House Sangrias
• Sports bar
• Bucket Programs
• Beach Bars
• Bottomless sangria programs
• Mexican Restaurants
• Brunch features
• Outdoor Café
• Pool Programs
• Casual dining restaurants
• Happy Hours

13.

Program &
Promotions
Support your
account with some
fun themed happy
hours.
Happy Hour &
Specials
Offer Reál Sangria at a discounted
price during happy hour. You could
also bundle it with appetizers or
tapas for a complete experience.
Sangria & Taco Takedown
Elevate your taco Tuesday with Reál Sangria. Dive into a night of tasty
tacos and chilled Reál Sangria. Also a great opportunity to promote
the Reál Swirl.
Sangria Sundays
Feature Reál Sangria with brunch specials and bottomless sangria
brunch promoting it as the perfect accompaniment to Sunday meals.
Sip & Share
Encourage restaurants and bars to promote "Reál Sangria Happy
Hours" or a "Pitcher and Share" night, where groups can get
discounted pitchers to enjoy together.
Sangria Swirl Soirée
A happy hour like no other, featuring creative Reál Sangria twists
(cocktails). Take the margarita experience to the next level when
featuring the Reál Sangria swirl.

14.

Programs &
Promotions
Sangria Cocktails
Elevate your sangria
offering with
REÁL SANGRIA
REÁL SWIRL
REÁL Shandy
REÁL SANGRIA RED swirled
with blanco tequila margarita.
Frozen or on the rocks.
REÁL SANGRIA WHITE with
Hefeweizen beer and fresh
grapefruit juice.
REÁL Hanky Panky
REÁL SANGRIA RED with dry
gin and Fernet Branca.
Golden Peaches
REAL SANGRIA PEACH with
High Rye Bourbon, lemon juice
and a touch of honey syrup.
cocktails .
CREATED BY MIXOLOGISTS
Served over ice or in a cocktail.
Cocktail recipes available for all three
flavors; Red, White and Peach.
Pineapple-Cucumber
Cobbler
IREAL SANGRIA WHITE with
Sherry wine and Pineapple
and Cucumber juices
Guava Mint Sangria
REAL SANGRIA WHITE with
rum, lime juice and guava
marmalade

15.

Programs &
Promotions
Support your customers
in the field.
Inform,
Impress
and
Incentivize.
Reál Sangria Recipe Cards:
Provide recipe cards or menu inserts showcasing different
ways to enjoy Reál Sangria. This can include variations like
a “Sangria Spritz” or a “Sangria Swirl” twist.
Branded Glassware:
Offer Reál Sangria branded glassware or pitchers with the
purchase of a certain quantity of the product.
Staff Training and Incentives:
Provide training for bar staff on the best ways to serve
and promote Reál Sangria. Consider offering incentives
for staff who successfully upsell the product.
Sangria Tasting Events:
Organize tasting events where customers can sample
Reál Sangria alongside different tapas or small plates.
This can help customers experience the quality and
versatility of the product.

16.

Programs &
Promotions
Available in a variety of sizes we WIN on product
packaging, consistency and price.
A package for every
type of outlet and
promotion
We’ve got you
covered.
250 ML CANS
187 ML BOTTLES
3 LITER BAG-IN-BOX
Great for pool bars,
stadiums, outdoor venues.
No need for glassware, stays
cold longer.
Hospitality size for minibars,
outdoor cafes, single serve ,
“fast-casual” establishments
Perfect for high volume
accounts. Brunch programs,
Unlimited sangria programs,
Sangria Pitch

17.

Programs &
Promotion
3 Liter Bag-in-box
package Benefits
Great Value,
Better Quality,
Convenience
and Consistency
Reduce complexity and improve margins by
replacing your current house-made sangria with
Reál Sangria in our recyclable 3 Liter Bag-in-Box.
From “Homemade” with no actual recipe or
ingredient list to an all natural, delicious, pre-made
sangria, as the “House Sangria” that customers love.

18.

Programs &
Promotion
How do we compare?
3 Liter Bag-in-box
package Benefits
The Time Killer
“HOMEMADE “ SANGRIA
UNKNOWN QUALITY
House made sangria is made using house wine
as a base which is often inexpensive and has
been sitting open too long.
INCONSISTENCY
Every glass tastes different depending on
who made it and how fresh the base wine
and juices used are.
COMPLEXITY
House made sangria are often made with
many ingredients and recipes that involve
many steps for the bartender.
COST
High and unquantifiable cost due to variable
added alcoholic and non-alcoholic ingredients
The Moneymaker
REÁL SANGRIA
PREMIUM QUALITY
CONSISTENCY
A true sangria imported from Spain
using natural ingredients. The 3Liter
Bib is an oxygen free package and
stays fresh longer.
Every glass tastes the same and
costs the same every time.
Ready to serve and no need to
add any other ingredients.
SIMPLICITY
PROFITABILITY
Natural premium quality
sangria at a value price point

19.

Programs &
Promotion
Numbers don’t lie
3 Liter Bag-in-box
package Benefits
REÁL SANGRIA
Ready-to-Drink
Standard Sangria
Made In-House
4 oz. House Wine
1 oz. Spirit (call Rum)
$ 0.60
0.5 oz Orange juice
$ 0.75
0.5 oz Pineapple juice
$ 0.75
Total Cost
Higher Pour cost
•Several steps to make
•Over 90 sec to build
•Inconsistent quality
-Variable cost
•Not authentic Spanish
sangria
$ 1.24
$ 3.34
6 oz. REÁL SANGRIA
Total Cost
$ 1.01
$ 1..01
Menu Price BTG
$ 10.00
Menu Price BTG
$9
Margin
$ 6.66
Margin
$ 7.99
Pour Cost %
33%
Pour Cost %
12%
PROFIT MARGIN
Lower pour cost
•Ready to drink
•5 sec total prep time
•Same great taste every time
•An authentic Spanish sangria
88%
Profit based on a $9 BTG Menu Price
6 oz. Glass
3 LTR Bag-InBox
Case
4 /case
COST
$ 1.01
$ 17.00
$ 68.00
PROFIT
$ 7.99
$ 135.83
$ 543.33

RS ON Premise Deck 2025

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