UZ Social Media plan 5-6 July

1.

Social Media Plan
Projects: OYU Almaty - The biggest local music festival
Channels: Instagram
Dates: 4-5 July
Project Overview:
As part of the teaser campaign for the launch of IQOS ILUMA i REMIX in Uzbekistan, a consumer engagement activity was implemented,
inviting users to share photos capturing their most memorable summer moments. Selected participants were rewarded with:
A trip to a music festival in Almaty (5 LAU), and
Festival kits (10 LAU).
Participants were informed about the potential use of their content in brand communications. All required consents were obtained, including
full rights for usage across owned channels. The next phase includes:
A teaser communication featuring selected user-generated content ahead of the trip, and
Live coverage from the event, highlighting the experience of participating LAU.
This approach is designed to drive reach, enhance engagement, and strengthen audience connection.
Responsible: Angelina Sklyar, Anna Topkossova
Abbreviated review: Kazakhstan market, 2026
2026 / Digital SFP / Digital Experience KZ & CAS

2.

OYU Fest plug-in event
Activation mechanic: plug-in
OYU Fest Almaty - the biggest local music 2-days festival in
Almaty with local headliners
Date: July 4-5th
Time: 13.00 – 23.00
Location: Pervomayskie prudy
• Number of guest: 20-25K
• Potential Reach: 7.5K
• Instagram page: 33K
KEY POINTS:
Communication channel – Remix LE devices, Terea Oasis Pearl
Free tickets for raffle in IQOS Club
(mechanics will be approved separately by CX team)
MECHANICS:
1. Engagement points
• Digital engagement
• Flavour exploration bar
• Engraving station
2. LIVE Instagram story and TG Live
3. Instant reward for IQOS Club – 1 additional cocktail

3.

Live posting plan 5 July
A detailed description of each Story will be provided on the following slides. The
plan is presented to give an overall understanding of the Stories rollout.
Instagram
17:00
17:30
18:00
18:40
19:00
19:01
В конце все сторис
собираем в хайлайтс
«OYU Fest»

4.

2 сторис
Subject for approval
Формат: Статика
Время: 17:30
Текст (UZ/RU):
Референс
сторис
RU:
Настраиваемся на главное событие этой поездки — музыкальный фестиваль!
Слайдер: