Presentation

1. Brand Success & Logo Design

Brand Success & Logo Design
The Key to Visual Identity
Authors:
Fedorova E.
Kozin M.
Belyaeva E.

2. Design is Everywhere

Every product starts with a designer who follows their creative feelings.
It is not just about art: it is also a scientific process of innovation.
-
Develop unique visual styles
-
Manufacture recognizable icons
-
Engineer trust through images
1:

3. Fulfilling Users Needs

Aimed at People
Appeal to emotions
Simple & functional
A logo must be aimed at a
The design should appeal
Great logos are simple
specific audience to be
to customers' feelings and
and functional for any use.
successful.
values.

4. Target: The Bullseye

"
Target: The Bullseye
Target’s logo is a perfect example of circular and simple design. It is
stylish and modern.
• Red and white color palette
• Memorable spherical shape
• Represents reliability and fun

5.

Apple: Elegance
Apple is a manufacture that focuses on
elegant and futuristic design. Their logo
is up-to-date and polished
• Smooth and curved edges
• Reflects high-quality innovation
• Creates a premium brand image

6. Walmart: Positivity

"
Walmart: Positivity
Walmart's 'Spark' logo represents energy and
innovation. It makes the store look friendly and
productive.
• Symmetry in the spark shape
Blue and yellow colors for trust
Focuses on value for money

7. Nike: The Swoosh

The Nike logo uses aerodynamics and streamlined
shapes to represent speed. It is a highly innovative
symbol
• Curved and graceful lines
• Simple yet powerful artistic style
• Increases efficiency of brand recall

8. Adding Value

Durability
Efficiency
Sustainability
Great design focuses on
product durability and
A unique logo helps to
increase efficiency in
Modern designers are
worried about damage to
long-term trust.
marketing and sales.
the environment.

9. Здесь будет исследование

10. Thank You!

Design is everywhere, and it is the key to brond success.