Презентация - Веб-дизайн

1.

Web
Desing
Personalization

2.

01
Introduction
It "guesses" your desires
Personalized platforms like YouTube, Netflix, TT & Insta make it easier to find content by
predicting your interests and preferences.

3.

What is personalization?
02
Adapting websites to
users with data
Personalization is the adaptation of
websites based on user data, making
their experience easier and more
convenient.

4.

What data is
being collected
Visualization of data icons
for understanding
This illustration shows
various icons representing
data collected from users on
websites.
03

5.

04
1 - Step
Data
collection
How it works
This slide shows how data is analyzed to
predict interests and provide relevant
content.
2 - Step
Data analysis
Final
Ad output

6.

onalization
Types of personalization
Content
Products
05

7.

06
NETFLIX
Netflix uses data to personalize content, recommending
movies and TV shows to viewers based on their
preferences.
AMAZON
Amazon tailors its offerings to show you products that
might be of interest to you based on your previous
purchases and searches.
YOUTUBE
Amazon tailors its offerings to show you products that
might be of interest to you based on your previous
purchases and searches.
Personalization
examples

8.

07
Disadvantages of
Personalization
Advantages of
Personalization
Privacy and tracking in web design.
Personalization brings many benefits, but it
also raises concerns about privacy and
content restrictions.
When content is tailored to individual
interests and needs, users feel understood
and valued. Customer loyalty and retention
and efficiency in marketing campaigns.

9.

08
Conclusion
Artificial
Intelligence?
HANKU

10.

09
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