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Nike. Structure of the company
1.
2. NIKE - the world's largest brand of sportswear, footwear, equipment and accessories
NIKE - the world's largest brand ofsportswear, footwear, equipment and
accessories
3. STRUCTURE OF THE COMPANY
ExecutiveLeadership
Product
Departments
Marketing and
Brand
Management
Research and
Development
Logistics
and
Distribution
Finance
Department
4. Executive leadership
Chief Executive Officer (CEO)Chief Financial Officer (CFO)
Executive Management
Responsible for strategic planning, key
decision-making and the overall
strategy of the company.
5. Product Departments
Nike is divided into differentproduct categories
FOOTWEAR
CLOTHES
ACCESSORIES
6. Marketing and Brand Management
Actively uses celebrities andathletes to advertise products
7. Research and Development
This department is responsiblefor innovation in technology and
materials. Nike improve quality and
enhance performance
8. Logistics and Distribution
Nike manages a complexlogistics network, including
transporting products from
manufacturers to distributors and
retailers.
9. Finance Department
Responsible for budgeting,financial planning and analysis, and
reporting
management
advertising