EasyFitPlan_bigtext_v4

1.

EasyFitPlan
Simple workout plan from your data
For the Russian market
User enters basic info (goal, level, days)
App makes a clear weekly plan
Short workouts + simple progress check

2.

Problem
People want to train, but don’t know what to do
Internet workouts are random and confusing
Personal trainers are expensive
Many people stop after 1–2 weeks

3.

Solution
Fast setup: age, goal, level, days
Plan for home or gym
Each day: exercises + sets + rest
One tap: “too easy / too hard” to adjust

4.

Market (Russia)
Many smartphone users
Fitness interest is growing (home + gym)
Target first: beginners (18–40)
Start in big cities: Moscow / SPB / Kazan

5.

Competitors
Big fitness apps (often too complex)
Personal trainers (good but pricey)
Free videos (not personal)
Our edge: simple + personal + fast

6.

Business model
Free basic plan (to grow users)
Paid plan: more goals + more programs
Small monthly subscription
Later: gym and brand partners

7.

SWOT
Strengths
Weaknesses
Easy to use
Clear weekly plan
Good for beginners
Motivation drop
Need good content
Opportunities
Threats
Grow to more cities
Gym partnerships
Home workout packs
Big apps can copy
Many free workouts online