Similar presentations:
т
1.
КD496B9 7BEG84DEF69AAB9 46FBAB@AB9 CDBH9EE<BA4?PAB9 B5D4;B64F9?PAB9 GчD9:89A<9«КB??98: F9IAB?B7<< < E9D6<E4»
РЕ(ЕРА& А &Е ':"AliExpress >а> @564GAаDB4Aы=
@аD>5FC?5=E"
Р45BFG 6OCB?A<?4 EFG89AF>4 7DGCCO Nº 221
МBDB;B64 В9DBA<>4
2.
1.В6989A<91. 'FB F4>B9 А?<M>ECD9EE?
А?<M>ECD9EE (AliExpress) — MFB >DGCA4O @9:8GA4DB8A4O BA?4=A-C?4FHBD@4 8?O
DB;A<GAB= FBD7B6?<, CD<A48?9:4I4O ><F4=E>B= >B@C4A<< Alibaba Group. 4 E4=F9
@B:AB >GC<FL H<DB><= 4EEBDF<@9AF FB64DB6 A4CDO@GN G CDB<;6B8<F9?9= <
CDB846FB6, CD9<@GI9EF69AAB <; К<F4O, E 8BEF46>B= CB 6E9@G @<DG.
2. BG9@G BA O6?O9FEO @4D>9FC?9=EB@?
А?<M>ECD9EE O6?O9FEO @4D>9FC?9=EB@, CBFB@G GFB MFB C?4FHBD@4, >BFBD4O B5J98<AO9F @AB:9EF6B A9;46<E<@KI CDB846FB6 < CB>GC4F9?9=.
DB846FK D4;@9I4NF E6B< FB64DK A4 E4=F9, 4 CB>GC4F9?< 6K5<D4NF < CB>GC4NF <I A4CDO@GN G9D9; C?4FHBD@G. А?<M>ECD9EE 6KEFGC49F
CBED98A<>B@, B59EC9G<64O G8B5EF6B CB<E>4, BC?4FK < 8BEF46><, AB A9 6?4899F FB64D4@< A4CDO@GN.
3. А>FG4?LABEFL C?4FHBD@K E97B8AO
А?<M>ECD9EE BEF49FEO B8AB= <; E4@KI CBCG?ODAKI C?4FHBD@ 8?O BA?4=A-HBC<A74 5?47B84DO H<DB>B@G 4EEBDF<@9AFG FB64DB6, >BA>GD9AFAK@
F9A4@ < 6B;@B:ABEF< 8BEF46>< 6 D4;AK9 EFD4AK. ?4FHBD@4 CBEFBOAAB D4;6<649FEO, 6A98DO9F AB6K9 F9IAB?B7<<, G?GGH49F E9D6<E <
D4EH<DO9F 79B7D4H<N 8BEF46><, GFB 89?49F 9ё 4>FG4?LAB= < 6BEFD95B64AAB= ED98< CB>GC4F9?9= CB 6E9@G @<DG.
4. &9?L < ;484G< CD9;9AF4F<<
&9?L CD9;9AF4F<< — CB;A4>B@<FL 4G8<FBD<N E C?4FHBD@B= А?<M>ECD9EE, B5JOEA<FL 9ё BEB59AABEF< < CD9<@GI9EF64, 4 F4>:9 CB>4;4FL, CBG9@G BA4
6BEFD95B64A4 A4 EB6D9@9AAB@ DKA>9.
З484G< CD9;9AF4F<<:
- 4EE>4;4FL, GFB F4>B9 А?<M>ECD9EE < >4> BA D45BF49F.
- 5JOEA<FL CBAOF<9 @4D>9FC?9=E4 A4 CD<@9D9 А?<M>ECD9EE.
- DB4A4?<;<DB64FL 4>FG4?LABEFL < C9DEC9>F<6K C?4FHBD@K E97B8AO.
- F69F<FL A4 6B;@B:AK9 6BCDBEK 4G8<FBD<< < D4;69OFL @<HK B C?4FHBD@9.
3.
1. AliExpress 5O? BEAB64A 6 2010 7B8G ><F4=E>B= >B@C4A<9= AlibabaGroup, >BFBD4S 5O?4 EB;84A4 :9>B@ М4 6 1999 7B8G. AliExpress EF4?
K4EFPR EFD4F97<< Alibaba CB 6OIB8G A4 @9:8GA4DB8AO= DOAB>
Q?9>FDBAAB= >B@@9DJ<<.
2. D<K<AO EB;84A<S < C9D6BA4K4?PA4S <89S
EAB6A4S CD<K<A4 EB;84A<S AliExpress — CD98BEF46<FP @4?O@ < ED98A<@ ><F4=E><@
CDB<;6B8<F9?S@ < CDB846J4@ 6B;@B:ABEFP A4CDS@GR CDB8464FP FB64DO
CB>GC4F9?S@ CB 6E9@G @<DG. И;A4K4?PA4S <89S ;4>?RK4?4EP 6 EB;84A<< C?4FHBD@O,
>BFBD4S 5O E6S;O64?4 ><F4=E><I CDB<;6B8<F9?9= E ;4DG59:AO@< CBFD95<F9?S@<,
GCDBM4S CDBJ9EE @9:8GA4DB8AB= FBD7B6?< < EA<:4S CBED98A<K9E><9 <;89D:><.
3. EAB6AO9 QF4CO D4;6<F<S
2010 — ;4CGE> AliExpress >4> C?4FHBD@O 8?S DB;A<KAOI CDB84: CB 6E9@G @<DG.
2012-2014 — 4>F<6AB9 D4EL<D9A<9 4EEBDF<@9AF4 FB64DB6 < 6OIB8 A4 AB6O9 DOA><, 6 FB@ K<E?9 6 BEE<<,
6DBC9 < !ША.
2015-2017 — 6A98D9A<9 AB6OI HGA>J<=, F4><I >4> @B5<?PAO9 CD<?B:9A<S, G?GKL9A<9 E<EF9@O BC?4FO <
?B7<EF<><, KFB CB6OE<?B G8B5EF6B <ECB?P;B64A<S C?4FHBD@O.
2018-2020 — DBEF CBCG?SDABEF< AliExpress 5?47B84DS D4;6<F<R CDB7D4@@O ;4M<FO CB>GC4F9?9= <
D4EL<D9A<R C4DFA9DEF6 E ?B7<EF<K9E><@< >B@C4A<S@<.
2021-A4EFBSM99 6D9@S — HB>GE A4 D4;6<F<< F9IAB?B7<= <E>GEEF69AAB7B <AF9??9>F4 8?S C9DEBA4?<;4J<<
CD98?B:9A<=, G?GKL9A<< CB?P;B64F9?PE>B7B BCOF4 < D4EL<D9A<< 4EEBDF<@9AF4 FB64DB6, 4 F4>:9 4>F<6AB9
CDB86<:9A<9 6 AB6OI D97<BA4I.
4.
3.Aliexpress и Alibaba Group1. Alibaba Group — B8A4 <; >DGCA9=L<I ><F4=E><I < @<DB6OI >B@C4A<= 6 EH9D9 Q?9>FDBAAB= >B@@9DJ<<, BEAB64AA4S 6
1999 7B8G Д:9>B@ М4. КB@C4A<S CD98BEF46?S9F C?4FHBD@O 8?S BCFB6B= < DB;A<KAB= FBD7B6?<, B5?4KAO9 6OK<E?9A<S,
J<HDB6O9 @98<4 < 8DG7<9 E9D6<EO. ОEAB6A4S @<EE<S Alibaba — E89?4FP 5<;A9E CDBM9 8?S 6E9I, E6S;O64S
CDB<;6B8<F9?9=, CBEF46M<>B6 < CB>GC4F9?9= CB 6E9@G @<DG.
2. М9EFB AliExpress 6 EFDG>FGD9 >B@C4A<<
AliExpress — QFB @9:8GA4DB8A4S DB;A<KA4S FBD7B64S C?4FHBD@4,
CD<A48?9:4M4S Alibaba Group. ОA4 BD<9AF<DB64A4 A4 >BA9KAOI
CBFD95<F9?9= (B2C) CB 6E9@G @<DG < CB;6B?S9F @4?O@ < ED98A<@ ><F4=E><@
CDB846J4@ A4CDS@GR CDB8464FP FB64DO ;4DG59:AO@ CB>GC4F9?S@. AliExpress
S6?S9FES B8A<@ <; >?RK96OI CB8D4;89?9A<= Alibaba, A4CD46?9AAOI A4
D4;6<F<9 7?B54?PAB= DB;A<KAB= FBD7B6?<.
3. РB?P Alibaba 6 D4;6<F<< C?4FHBD@O
Alibaba Group <7D49F J9AFD4?PAGR DB?P 6 D4;6<F<< AliExpress, B59EC9K<64S F9IAB?B7<K9E>GR <AHD4EFDG>FGDG,
@4D>9F<A7B6GR CB889D:>G < EFD4F97<K9E>B9 DG>B6B8EF6B. КB@C4A<S <A69EF<DG9F 6 G?GKL9A<9 ?B7<EF<><, C?4F9:AOI
E<EF9@ < CB?P;B64F9?PE>B7B BCOF4, KFB ECBEB5EF6G9F DBEFG CBCG?SDABEF< AliExpress A4 @9:8GA4DB8AB@ DOA>9. Б?47B84DS
D9EGDE4@ < <AAB64J<S@ Alibaba, AliExpress E@B7?4 EF4FP B8AB= <; 698GM<I C?4FHBD@ 8?S 7?B54?PAB= Q?9>FDBAAB=
>B@@9DJ<<.
5.
4.Aliexpress >а> @а@>еB??е=A1. BASF<9 @4D>9FC?9=E4 A4 CD<@9D9 А?<Q>ECD9EE
4D>9FC?9=E — QFB BA?4=A-C?4FHBD@4, >BFBD4S B5N98<AS9F CDB846JB6 < CB>GC4F9?9=, CD98BEF46?SS <@ G8B5AB9
CDBEFD4AEF6B 8?S FBD7B6?< FB64D4@< < GE?G74@<. 4 CD<@9D9 А?<Q>ECD9EE — QFB >DGCAO= @9:8GA4DB8AO=
@4D>9FC?9=E, 789 @AB:9EF6B CDB846JB6 <; D4;AOI EFD4A 6OEF46?SRF E6B< FB64DO, 4 CB>GC4F9?< @B7GF 6O5<D4FP,
ED46A<64FP < CD<B5D9F4FP <I A4CDS@GR K9D9; 98<AO= E4=F <?< CD<?B:9A<9.
2. УK4EFA<>< C?4FHBD@O: CDB846JO < CB>GC4F9?<
DB846JO — QFB >B@C4A<< <?< K4EFAO9 ?<J4, >BFBDO9 D4;@9M4RF E6B< FB64DO A4 C?4FHBD@9 А?<Q>ECD9EE 8?S CDB84:<.
A< BF69K4RF ;4 BC<E4A<9 FB64DB6, GEF4AB6>G J9A, B5D45BF>G ;4>4;B6 < BFCD46>G CB>GC4F9?S@.
B>GC4F9?< — QFB CB?P;B64F9?<, >BFBDO9 ;4IB8SF A4 C?4FHBD@G, 6O5<D4RF <AF9D9EGRM<9 <I FB64DO, BHBD@?SRF
;4>4;O < BC?4K<64RF CB>GC><. A< CB?GK4RF 6B;@B:ABEFP 6O5<D4FP <; 5B?PLB7B 4EEBDF<@9AF4 FB64DB6 BF D4;AOI
CDB846JB6.
3. B?P А?<Q>ECD9EE >4> CBED98A<>4
А?<Q>ECD9EE 6OEFGC49F 6 DB?< CBED98A<>4 @9:8G CDB846J4@< <
CB>GC4F9?S@<, B59EC9K<64S 59;BC4EAB9 < G8B5AB9 6;4<@B89=EF6<9.
?4FHBD@4 CD98BEF46?S9F F9IA<K9E>GR <AHD4EFDG>FGDG 8?S D4;@9M9A<S
FB64DB6, B5D45BF>< ;4>4;B6 < C?4F9:9=, 4 F4>:9 E<EF9@G ;4M<FO
CB>GC4F9?9= (A4CD<@9D, 6B;6D4F 89A97 CD< A9EBBF69FEF6<< FB64D4).
А?<Q>ECD9EE >BAFDB?<DG9F EB5?R89A<9 CD46<? FBD7B6?<, CB@B749F
D4;D9L4FP ECBDO < B59EC9K<649F CDB;D4KABEFP E89?B>, KFB CB6OL49F
8B69D<9 B59<I EFBDBA.