50853_Mobility_Sawa_Hajj_&_Umra_AI_generated_Photos_PB

1.

CBU – Mobility - Sawa
Version 1.0
December 2025
mobility - sawa
hajj & umrah photos

2.

brief
Hajj & Umrah photoshoot
Version 1.0
December 2025
2

3.

our client
stc is the leading telecommunications provider in Saudi Arabia and a major player in the
MENA region. They offer a comprehensive range of services, including mobile, and digital
solutions for consumers and businesses.
stc is known for its extensive network coverage and its focus on innovation and digital
transformation.

4.

the ask
we're building a curated photo collection focused on Umrah and Hajj, highlighting the
spiritual and emotional essence of the pilgrimage. With natural light and close-up shots,
we’ll convey moments of serenity, reflection, and faith in an authentic and visually moving
way.
number of images: 10

5.

cast (21)
East Asian (6)
image one (4 casts):
- 1 male (35 years)
- 1 female (32 years)
- 1 boy (7 years)
- 1 girl (5 years)
image two (2 casts):
- 1 male (65 years)
- 1 female (59 years)
Caucasian (2)
image three (2 casts):
- 1 male (40-46 years)
Arab (5)
image four (2 casts):
- 1 male (40 years)
- 1 male (65 years)
image five (3 casts):
- 1 male (35 years)
- 1 female (32 years)
Indians/Pakistanis (3)
image six (1 cast):
- 1 male (40 years)
image seven (2 casts):
-
1 male (40 years)
1 female (32 years)
North African (2)
image eight (2 casts):
- 1 male (35 years)
- 1 boy (4 years)
Sudanese (3)
image nine (2 casts):
- 1 male (35 years)
- 1 female (59 years)
image ten (1 cast):
- 1 male (27 years)

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Hajj & Umrah photoshoot
Version 1.0
December 2025
6

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01.
moodboard
In this direction, the mood leans soft and spiritual, reflecting calmness and serenity through pastel
gradient colors that complement our human element.

8.

9.

02.
situations
all image references below are for illustrative purposes only,
reflecting the action we are shooting.

10.

01.
middle-aged man
Mount Arafat
action: close-up shot on a man praying on top of mount
Arafat
cast (1):
• 1 male (40 years)
nationality: Indians/Pakistani

11.

02.
middle-aged man and mother
Masaa
action: middle-aged man pushing his mother on a wheelchair
while holding an umbrella
cast(2):
- 1 male (35 years)
- 1 female (59 years)
nationality: Sudanese
props: wheelchair + umbrella

12.

03.
young man
Grand Mosque entrance
action: young looking up at the entrance of the grand mosque.
cast (1):
• 1 male (27 years)
nationality: Sudanese
props: N/A

13.

04.
middle-aged couple
Masaa
action: husband and wife walking at Jamarat.
cast (2):
• 1 male (40 years)
• 1 female (32 years)
nationality: Indians/Pakistani
props: N/A

14.

05.
middle-aged man
and old father
Zam Zam water
action: man guiding his old father’s steps to drink water zam
zam
cast(2):
- 1 male (40 years)
- 1 male (65 years)
nationality: Arab
props: N/A

15.

06.
young couple
Jabal An-Nour
action: close-up shot on a middle-aged man looking
ahead into distance
1
cast(2):
- 1 male (40-46years)
nationality: Caucasian
props: N/A
2

16.

07.
father and son
Grand Mosque
action: father carrying his son on his shoulders.
cast(2):
- 1 male (35 years)
- 1 boy (4 years)
nationality: North African
props: N/A

17.

08.
family
Jamarat Bridge
action: family of 4 crossing the jamarat brifge.
cast(4):
- 1 male (35 years)
- 1 female (32 years)
- 1 boy (7 years)
- 1 girl (5 years)
nationality: East Asian
props: N/A

18.

09.
family
Clock Tower
action: husband and wife following along as they walk near
clock tower
cast(3):
- 1 male (35 years)
- 1 female (32 years)
nationality: Arab
props: N/A

19.

10.
old couple
Mount Arafat
action: back shot of an old man and woman walking in the
outer complex of the grand mosque
cast(2):
- 1 male (65 years)
- 1 female (59 years)
nationality: East Asian
props: umbrella

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POS Campaign PB
Version 1.0
December 2025
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