Газвода (1)

1.

Kalashnikov Izhevsk State Technical University
Institute of Digital Economics
The Research of Soda Water
Market in Izhevsk
Presenter:
Bachelour Student
Konstantin Oparin
Gr. 4-51-1

2.

Agenda
the research questions
goals and tasks
the research findings
conclusions

3.

The research questions
What is the commodity market?
What is the purpose of the market
research?
What are the consumers’ preferences?

4.

Goals and tasks
To regard the concept of "market" and its
complex research in marketing system.
To study volumes and segmentation of the soda
water market in Izhevsk.
To develop recommendations on improvement of
the soda water market development in Izhevsk.

5.

«The purpose of marketing is
to make sales efforts unnecessary.»
Peter Druker

6.

The research of consumer
preferences in Izhevsk
What soda water brand do you buy?
8%
8%
20%
12%
12%
16%
20%
4%
Pepsi-cola
Another
Sprite
Coca-cola
Mirinda
Frutika
7 up
Fiesta

7.

The research of consumer
preferences in Izhevsk
Why do you buy that brand?
8%
4%
23%
65%
Advice familiar
The price
Flavouring qualities
Prestige of mark

8.

The research of consumer
preferences in Izhevsk
In what container do you buy soda water?
20%
24%
24%
20%
12%
0,5 L
0,6 L
1L
1,25 L
2L

9.

Conclusions:
We have considered the concept of a
market and its complex research in
marketing system
Have studied volumes and segmentation
of the market of soda water in Izhevsk
Have developed offers on improvement of
the soda water market in Izhevsk.

10.

Thank you for your attention !