corporate_culture_full_styled

1.

Corporate Culture
I
!
• What it is and why it matters
– Shaped by shared values, beliefs, and behaviors

2.

Why Culture Matters
!
• Increases engagement & productivity I
– Strengthens organizational identity
– Examples: Google (innovation), Zappos (customer focus)

3.

Types of Corporate Culture
• Clan – people-focused (Southwest Airlines)
– Adhocracy – innovative (SpaceX)
– Market – results-driven (Amazon)
– Hierarchy – structured (Toyota)

4.

Building a Strong Culture
I
• Define clear values
– Lead by example
– Encourage transparency & feedback
– Reward collaboration & innovation
!

5.

Modern Trends
• Remote-first work
– Diversity & inclusion
– Well-being and mental health focus
– Continuous learning