Prezentatsia_Anglii_774_skii_774_yazyk

1. Маркетинговый анализ

Выполнила работу:
студенка первого курса
ДН-25-о
Ельчанинова Анна
Алексеева
2025

2. ELCHIK BEAUTY: Marketing Analysis & Launch Strategy

ELCHIK BEAUTY: Marketing Analysis &
Launch Strategy
Welcome to the presentation of ELCHIK
BEAUTY, a new and exciting brand in the beauty
industry. Our mission is to provide high-quality,
affordable shimmer products that empower
everyone to express their unique glow. This
document outlines our comprehensive marketing
plan, target audience, and competitive strategy for
a successful market entry.

3. Our Product & Target Audience

Our Product & Target Audience
Product: ELCHIK BEAUTY specializes in premium
vegan shimmers and highlighters. Our products are
cruelty-free and designed to deliver a brilliant, longlasting glow for all skin types. We offer a diverse range of
shades, from subtle pearls to bold holographics, ensuring
there is a perfect shimmer for every occasion and skin
tone.
Target Audience: Our primary customers are fashionconscious young women and teenagers aged 16 to 30.
They are active users of social media platforms like VK
and TikTok, where they follow beauty trends and
influencers. They value high-quality cosmetics but are
also budget-savvy, seeking the best value for their money
without compromising on performance.

4. The Product: ELCHIK BEAUTY Shimmer

ELCHIK BEAUTY offers a premium line of vegan and
cruelty-free shimmer powders and highlighters. Our
products are formulated to deliver a brilliant, longlasting, and buildable glow that complements all skin
tones. The collection features a diverse range of shades,
from elegant, natural pearls for daytime wear to intense,
bold holographics for making a statement on special
occasions.

5. Target Audience Analysis

Our primary target audience consists of fashion-forward young
women and teenagers, aged 16 to 30. They are digitally native,
spending significant time on visual platforms like VK and TikTok.
They actively follow beauty trends, look to influencers for
inspiration, and are part of online beauty communities. While they
desire high-performance, trendy cosmetics, they are also priceconscious and seek excellent value, making them the perfect
audience for our brand.
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6. Competitive Analysis & Pricing

Competitive Analysis & Pricing
A thorough analysis of the market shows that established
drugstore brands offer similar shimmer products at a premium.
ELCHIK BEAUTY's core competitive advantage is its strategic
pricing. We provide a superior, talc-free formula at a price point
20-30% more affordable than key competitors like NYX and
Maybelline. This strategy disrupts the market by delivering
luxury-quality results at an accessible price, directly addressing
our audience's needs.
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Elchik Beauty

7. Marketing & Promotion Strategy

Marketing & Promotion Strategy
Our promotional strategy is digitally focused and
community-driven. We will leverage high-engagement
content on VK Reels and TikTok to showcase product use
and tutorials. A key pillar is collaborating with microinfluancers who have highly engaged followings to build
authentic trust. Additionally, we will implement targeted
online advertising and launch a referral program to turn our
satisfied customers into brand ambassadors.

8.  Sales Channels & Operational Base

Sales Channels & Operational Base
Our primary sales channels will be major
Russian online marketplaces, specifically
Wildberries and Ozon, to ensure immediate
visibility and a trusted purchasing process.
This will be supported by a direct-to-consumer
channel through our Instagram profile for
community engagement and exclusive offers.
All operations, including inventory
management, order fulfillment, and customer
service, will be efficiently managed from a
home-based workshop to minimize overhead.

9. Customer Care & Loyalty Programs

Customer Care & Loyalty Programs
We are committed to an exceptional end-to-end customer experience. Our
support team will be accessible via VK Direct and WhatsApp, providing
not just service but also makeup advice. To build long-term loyalty, we
will launch with a "Buy 1, Get 10% off the 2nd" offer, followed by a
structured loyalty program with points, birthday discounts, and seasonal
sales events to reward our repeat customers.

10. Thank you for your time and consideration.

Thank you for your time and consideration.
We are confident that ELCHIK BEAUTY, with its strong value
proposition, customer-focused approach, and data-driven marketing
strategy, is poised for success in the dynamic beauty market. We look
forward to building a radiant community together.