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Healthy bio-drinks
1. Healthy bio-drinks
/2. Business idea Product
• Natural bio-drinksmade only from
natural fruits and
vegetables, based
on organic
components, with
added vitamins and
minerals. The
drinks help fight
stress, increase
energy and mood,
3. Types and tastes
A wide range of types andflavors of drinks.
• Fruity: apple, banana,
orange, pear, etc.
• Berry: cherry, raspberry,
strawberry, etc.
• Vegetable: with cucumber,
pumpkin, zucchini, etc.
• Also in the assortment will
be various mixes of several
products, drinks with
4. How is it different from existing similar products or services?
• The use of exclusively organiccomponents and natural and
environmental ingredients.
• The introduction of unique adaptogens
to increase stress resistance and
strength.
• Convenient and environmentally
friendly packaging.
• A ready-made product with proven
effectiveness and a natural
composition.
5. What customer needs does this satisfy?
• The need for health andwell-being.
• The desire to improve
stress resistance and mood.
• The need for a quick and
natural energy source in
today's fast-paced world.
• Environmental preferences
and concern for the
environment.
6. Who should I sell to?
• Young professionals and students.• People who lead an active lifestyle.
• Healthy consumers who care about their nutrition.
• People who are looking for natural and ecofriendly products.
7. How to advertise?
• Online advertising on socialmedia (Instagram, TikTok, VK,
Facebook, Telegram).
• Influencers and bloggers who
cover healthy lifestyles.
• Holding tasting events and
promotions in fitness clubs
and eco-stores.
• Creating content about the
benefits of natural drinks
and their composition.
• Many options for "trial"
packages during promotions.
• Advertising brochures,
8. Where will the sales location be?
• Online store ofthe company.
• Eco-stores and
health food
stores, focused
on a healthy
lifestyle, which
are located near
sports clubs and
call centers.
9. Pricing strategy:
• Prices are slightlyhigher than the market
average due to the use of
natural ingredients and
uniqueness.
• Providing bonuses and
discounts for regular
customers.
• A pricing policy aimed at
the premium segment, but
with an affordable price
for mass consumers.
10. How to attract? Discounts ? Promotions?
• Trial sets at a reduced price.• Discounts for new customers.
• "Buy 2, get the third one for free" promotio
• Gift certificates and sets for corporate
customers.
11. Why is it better than the competition?
• Unique adaptogens backed byscientific research.
• Eco-friendly packaging and
social responsibility of the
brand.
• High quality and
transparency: absolute
honesty in the composition,
confirmed by certificates and
laboratory tests.
• Focus on health and wellbeing, not just on short-term
energy, which makes the
product more attractive to
12. Our drinks are a high-quality and best product for people who know what they want. A wide range of beauty and efficiency is our
advantage. Bio-drinks are aproduct for a productive life.