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1.
Di PizzaTaste the Difference
2.
Introducing Di PizzaA new pizza line crafted with local,
distinctive ingredients.
3.
Signature RecipesTruffle oil and artisanal cheese pizzas.
4.
Campaign"Taste the Difference" across social
media and events.
5.
Logo ConceptStylized pizza slice forming the letter
D.
6.
TaglineDi Pizza: Taste the Difference.
7.
Color SchemeBright red, yellow, and green. Modern
look.
8.
PackagingBold delivery boxes with logo and
brand system.
9.
PositioningPremium segment. Quality-led
messaging.
10.
PricingUSD 15–20 depending on recipe and
size.
11.
Market OutlookAim to capture share via distinctive
flavors and brand experience.