Casino Brand Strategy

1.

Casino Brand Strategy
Q4 2025 – Q1 2026 Roadmap

2.

Q4 2025 – Focus on Retention &
Conversion
Daily Reward Claim → ↑Retention, ↑ARPU
Quick Deposit in slots → ↑Conversion Dep, ↑GGR
Game Providers on Homepage → ↑CTR, ↑Session Length
VIP Badge → ↑Engagement VIP, ↑LTV
Remove Hardcoded Popups → ↑UX, ↑Conversion
Split-Bonus in slots → ↑Bonus Utilization, ↑GGR
Best GEO Games from Aggregator → ↑Conversion by GEO
In-App Notifications (Customer.io) → ↑Retention, ↑Reactivation
Animated Top Games → ↑CTR, ↑GGR
New Welcome Pack Banners → ↑CTR, ↑FTD
Affiliate Landing Pages → ↑Affiliate CVR
Zimpler Pay’n’Play (FI) → ↑Dep Conversion, ↑GEO diversification

3.

Q1 2026 – Strategic Growth & LTV
Monthly Events → ↑Retention, ↑GGR
Revamp Coins & Prizes → ↑Engagement, ↑LTV
Cashback/Dynamic Bonuses → ↑NGR, ↑Retention, ↑VIP
Zimpler Expansion (FI) → ↑FTD, ↑Dep Conversion
Notification Centre → ↑Retention Day30, ↑ARPU

4.

Expected Business Impact
Q4 2025 Targets:
Day30 Retention: 15.3% → 18–20%
Conversion Reg→FTD: 15.5% → 18%
ARPU: €160 → €190
Q1 2026 Targets:
LTV Net: €52 → €70
VIP LTV: €847 → €1,200
GGR Growth: +20% QoQ