6-Month Plan for Scalable Client Acquisition

1.

Business Development Strategy
6-Month Plan 

for Scalable 

Client Acquisition
Ali Dzhabiev

2.

objectives
MAIN OBJECTIVE
We need a clear internal system that supports business
growth without relying on luck or manual improvisation.
Сreate a predictable, measurable,
and scalable lead generation
system
This will allow the team to grow steadily and focus efforts
where they matter most.
Focus on niche segmentation and targeted outreach
Use automation to save time and increase volume
Track results montly to stay flexible and efficient

3.

Market Segments
We're targeting high-intent industries and verified
decision-makers to maximize conversion potential
Industries:
Datin
Gamin
Casin
Insuranc
Brokerage
Geography
Europ
Global
Decision Makers
CEO
CF
CRO
CPO

4.

research results
Main list
Extended list
CEO, CFO, CRO, CPO
Payment Director, Head of Payments, PSP Manager,
Business Development, Founder, Co-Founder, Owner,
Principal Owner, CBDO, VP, Head of Finance,
Payment Solutions Manager
Global Base:

9,500 LinkedIn Profiles 

8,000 Emails


Global Base:

34,500 LinkedIn Profiles 

32,000 Emails


Europe: 

2,850 LinkedIn profiles 

2,400 Emails
Europe: 

13,000 LinkedIn profiles 

12,000 Emails

5.

two lead generation channels
Email Marketing
When executed correctly, email marketing can generate up to
40x ROI per dollar spent. This is due to the ability to personalize
messages and directly engage with potential clients, significantly
increasing conversion rates.
LinkedIn
With nearly a billion professionals worldwide, LinkedIn provides
unmatched B2B networking opportunities. 

When approached with the right engagement strategy, it allows
precise targeting of decision-makers, leading to higher-quality
interactions and increased deal closures.

6.

setup & capacity
New domain 1
New domain 2
New domain 3
Personal account
email box
email box
email box
email box
email box
email box
email box
email box
email box
email box
email box
email box
Warmup 2-3 weeks
Warmup 4+ weeks
SSI Increased
email box
email box
email box
email box
email box
email box
email box
email box
email box
email box
email box
email box
3600 contacts/mo
800 contacts/mo
1600 contacts/mo
Personal account
Warmup 4+ weeks
SSI Increased
800 contacts/mo
TOTAL 5200
contacts per month

7.

lead forecast
Bullet Forecast by Quarter
Q1 (Month 1–3): ~44–53 lead
Q2 (Month 4–6): ~66–80 lead
Total Estimate: ~120 warm, relevant
leads across six months

8.

Investment
Senior BDMs with technical sales skills typically earn €95K–
135K annually in Europe (~€8K–11K per month)
My Salary (Expectation): €6,000/month × 6 months =
€36,00
Tools & Software: €1,000/month × 3 + €800/month × 3 =
€5,40
Outreach Assistant: €1,000/month × 3 + €500/month × 3
= €4,50
Total: €45,900 investment for 6 month

9.

ROI Calculation
Revenue calculation
120 qualified lead
10% conversion to closed deals → ~12
new client
Avg. client value: €20,000/mont
Annual revenue per client: €240,00
Total projected annual
revenue: €2.88M
ROI
Investment: €45,90
Return: €2,880,00
ROI: ~61x return on
investment

10.

My Broader Contribution
Team Impact Beyond Outreac
Can coordinate and audit external lead gen
agencie
Will learn the product in-depth to assist on
calls by month 2–
Later, can help recruit and onboard junior
SDRs / outreach assistants

11.

how it works in general
market
target

audience
s
d
a
le
contacts
call
s
ALI
deals
lea
decision

makers
sales

department
ds
partnership

department
s
call

12.

Launch Plan & Timeline
Month 1: Full setup – tools, infrastructure,
warming sequence
Month 2: Launch of outreach campaigns,
start receiving response
Month 3: Optimization and implementation
of best practices; expand contact bas
Month 4–6: Scale, improve conversion
rates, and refine lead quality