Leveraging ITV Studios’s Existing Assets and Capabilities

1. Leveraging ITV Studios’s Existing Assets and Capabilities

Maximizing brand impact with ITV Studios ’s global IP, production power, and direct audience reach.
Zoo 55 and ITV Studios have powerful tools to offer:
pability
How to Leverage It
Data Metrics to Track
Global IP (Love Island,
chen, etc.)
License, reimagine, and brandadapt into short/social/immersive
formats
IP engagement metrics, brand
recall rates
Digital Channels (YouTube,
Offer sponsorship, pre-roll,
branded content, native ads
Watchtime, CTR, ad recall,
subscription growth
lationships (Hosts,
Create "Talent + Brand" custom
stories and series
Talent-driven engagement rates
ality Production
ies
Produce premium brand campaigns Cost-efficiency vs market,
at speed and scale
production timeline KPIs
g Platforms
/Roblox)
Expand into new audience pools,
Gen Z/Millennial demographics
Daily Active Users, session time,
repeat players
Data-Driven Growth Approac
•Use audience insights from
smarter.
•Track conversion rates from
optimize sales focus.
•Analyze talent performance
tracking) to propose better p