Introducti on Digital. Marketing

1.

Subject: ICT
Group: 11-8ing
Student: Zeynah
Begim

2.

Introducti
on
Digital
Marketing
Explaining the continuously
growing significance of digital
marketing in the current
business landscape.

3.

Understanding Digital
Marketing
Defining digital marketing as the utilization of digital
technology to promote products or services. Highlighting its
broad scope, encompassing online channels such as:
websites, social media, search engines, email, and mobile
applications.
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4.

Benefits of Digital
Marketing
Wider
audience
reach
Cost
efficiency
Accurate
targeting
Measurable
results
Enhanced
interactive
interactions

5.

Main Channels of Digital
Marketing
Website
and Search
Engine
Optimizatio
n (SEO)
Content
Marketin
g
Social
Media
Marketing
(SMM)
PayPerClick
(PPC)
Email
Marketi
ng
Advertising
Influencer
Marketing

6.

Website and
The importance
of having a well-designed website.
SEO
The role of SEO in optimizing websites for:
SEARCH
ENGINES
INCREASIN
G
VISIBILITY
ENHANCING
ORGANIC
TRAFFIC

7.

Social Media Marketing
(SMM)
The appeal of
social media
platforms
Creating
engaging
content
Two-way
communication
Utilizing analytics
for better
outcomes

8.

Email
Marketing
Effectiveness of email marketing
Building an email list
Creating personalized and targeted
campaigns
Analyzing email metrics

9.

Content
Marketing
The significance of content marketing
Providing valuable information
Building brand authority
Creating and distributing relevant and
engaging content

10.

Pay-Per-Click (PPC)
Advertising
The concept of PPC-based
advertising
Generating immediate and targeted
traffic
Advertising platforms
Campaign setup
Keyword optimization
Performance monitoring

11.

Influencer
Marketing
The increasing
influence of
influencers
Collaborating
with relevant
influencers
Reaching and
engaging with
specific target
audiences
The importance
of authenticity
and long-term
relationships