ARA Sales meeting 11 2024 (1)

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Sales Meeting
Moscow 2024
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Contents
Profitable Growth target 2024-2026
Sealing Profiles
Russian Market overview
Big D and potentials
Marketing value
Competitors
Sales Strategy
Sales Tools
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Sealing Profiles LLC
Acting since Y2022, the Sales of EPDM experience since Y2010
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Russian Market Overview
The collapse of the construction industry could pull the entire Russian
economy
The construction industry in Russia is
facing a full-scale crisis. Experts predict
the fall in the construction almost twice,
despite the fact that the President
required to increase the construction level
+30% till Y 2026
Central Bank rate 21%, the Commercial
Bank interest rate grow up to 31%
The Central Bank going to increase the
State Key Rate by 2%, which strongly hit
the construction market
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Our sales 2024 & potentials 2025-2026
Main Runner
Secondary types
Potential to be developed
D12x10 black
D9x7,5 black
K15x8 with 2 halls
D14x12 black
K 9x4 black
K15x8 regular cellular (Y2025)
K9x4 white
D21x17 black (Y2025)
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Metal door market size and value
How to calculated all doors sold
on Russian market withing one
year?
REPLY:
The peephole lenses
How to choose the real marker?
Is it volume of metal production?
Or the annual door lock or
handles sales?
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Y 2023 were imported and locally produced
9 000 000 of peephole lenses
It is mean the total Russian
market of locally manufactured or
assembled metal doors
9 000 000 units
Every door have 1-2 gaskets per
6/m each
Totally 75 000 000m of different
gaskets.
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We and competitors Y2023
Our sales 2 200 000m (3%)
Our competitors:
Schegel and its copy 20%
Local self adhesion cellular EPDM
manufacturers 8%
Local TPE 52%
Imported Low cost self adhesion
cellular gaskets 17%
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Sales Strategy
Strength
Weakness
We should keep highest quality and to
survive with currently high purchasing price
(it is 20% more expensive than prices from
Sweden were)
Gap between payment and goods arrival to
Moscow -3 months
Reasonable price for the High Quality
Competitors Strength
Competitor’s weakness
Low price and good EPDM if Local
manufacturers (25% cheaper)
weak adhesion.
Low price for mid and low quality of Chinese
gaskets (3-2 times cheaper)
the shrinkage and twisting effect is strong
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Marketing Tools
To Lead again and be different
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Teleconference, connection for free.
Technical training for sales people
Internet based phone conference
with customer’s customer
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Sealing Profiles
RUS