Puma_Marketing_Channels

1.

Retail & E-commerce
• Puma operates global stores, partners with
major retailers, and sells directly through its
website and mobile app, offering a seamless
shopping experience.

2.

Social Media & Influencer
Marketing
• Active on Instagram, Facebook, TikTok, and
YouTube, Puma collaborates with athletes,
celebrities, and micro-influencers to engage
diverse audiences.

3.

Collaborations
• Partnering with athletes like Neymar and
designers like Balmain, Puma boosts visibility
and connects with fashion and sports
communities.

4.

Sustainability
• Puma highlights eco-friendly initiatives in
campaigns, attracting environmentallyconscious consumers.

5.

Loyalty Program
• Offers customer rewards, personalized emails,
and in-store digital experiences to enhance
engagement and loyalty.