елесделали (1)

1.

2.

3.

4.

mastercard

5.

6.

2
Problems and
our solution
4
Conclusion
3
1
Hybrid-Social
commerce
5
How it will
look like?
Bonus Task

7.

One Click
checkout
system
Social
Commerce in K Z
1. Hybrid-S ocial commerce
2.Market value of S ocial
Commerce
1. Pain and struggles of
customers and the Oneclick checkout system
2.How to integrate into the
market
How it will
look like?
1. User story

8.

1.HYBRID - SOCIAL
COMMERCE IN KZ
Pure social commerce is not existant in
Kazakhstan. Instead, small and medium
businesses use Hybrid-Social format.

9.

1.HYBRID - SOCIAL
COMMERCE IN KZ

10.

11.

E-commerce marker volume in KZ
1.1. MAR K E T VALUE
OF S OCIAL COMME R CE
E -commerce though own
internet rosources
E-Commerce market volume in KZ
24%
E-commerce through own Internet resources
24%
76%
E -commerce
(marketplaces)
The volume of E-Commerce in Kazakhstan:
4042,4 billion tenge
E-commerce (marketplaces) - 3071,6 billion
tenge
E-commerce (through own Internet - resources)
- 970,8billion tenge

12.

E-commerce (though own internet resources)
marker volume in KZ
1.2. MARKET VALUE
OF SOCIAL COMMERCE
Small businesses
The volume of E-Commerce (through own
internet resources: retail trade and
services) in Kazakhstan: 970,8 billion tenge
23.3%
18%
Medium businesses
Small Businesses - 226,2 billion tenge
Medium Businesses - 175 billion tenge
58.7%
Large Businesses - 569.6 billion tenge
Large Businesses

13.

E-commerce marker volume in KZ
1.3. MARKET VALUE
OF SOCIAL COMMERCE
Medium Businesses
Hypothesis: 100% of small businesses and
70% of medium businesses use social
media for commerce purposes.
35.1%
64.9%
The volume of Social Commerce (retail
trade and services among small and
medium businesses) in Kazakhstan: 347,8
billion tenge
Small Businesses - 226,2 billion tenge
Medium Businesses - 122,5 billion tenge
Small businesses

14.

1.4. MARKET VALUE
OF SOCIAL COMMERCE
E-commerce marker volume in KZ
Social commerce
The volume of E-Commerce in Kazakhstan:
4042,4 billion tenge
8.6%
Social commerce in Kazakhstan (small and
medium businesses): 347,8 billion tenge/
8.6% out of E-commerce
91.4%
E-commerce

15.

Data P rotection

16.

Data Protection
Convenience of
shopping

17.

Data P rotection
Convenience of
shopping
Automated
Transaction data entry

18.

Data Protection
Convenience of
shopping
Automated
Transaction data entry
Seamless Integration
of Payment systems

19.

2.1. ONE-CLICK
Data Protection
Convenience of
shopping
Automated
Transaction data entry
CHECKOUT SYSTEM
Solution: one-click checkout:
Generation of unique payment
links.
Saving bank data for subsequent
payment. (Mastercard Identity
Check)
The ability to pay with Google
Pay/Apple Pay.
Seamless Integration
of Payment systems
Easy integration with
CRM systems

20.

Implement Cashback for
Customers
2.2 HOW TO INTEGRATE
INTO THE MARKET
Loyalty Program for
Customers
Simple Payment
Through Social Media
Data Security
Assurance
Support for Small and
Medium Businesses
Data Security
Assurance

21.

22.

23.

24.

1. Collaborations with bloggers/popular artists running various contests for the concert, etc.
Bonus

25.

business
5412 7512 3412 3456
12/17
H.Holika
Design card
Bonus

26.

Shoot humorous reels/publications (humor is a
great factor for attracting attention)
Bonus

27.

Thanks for
your attention!