BusinessStrategy_SlateBlue

1.

Business Strategy
Created by ● Alice Johnson
ADDRESS
PHONE
35 W Walker Dr,
606011 Chicago, US
[email protected]
Office: +1 312-220-2199
Mobile: +1 312-220-0088
Hotline: 1800 - 2800

2.

Introduction
Write Your
Heading Here
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
Alice Johnson
Head of Marketing Dept.
[email protected]
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quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

3.

Strategy Overview
Write Your
Heading Here
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.

4.

Strategy Action Plan
Action One
Action Three
Action Five
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3 /2 / 2015
17/7 / 2016
12 /5 / 2016
8 /3 / 2017
Action Two
Action Four
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6 /9 / 2017

5.

Strategy Goals & Objectives
Reliability
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pulvinar, hendrerit id, lorem. Maecenas nec
odio et ante tincidunt tempus.
Best Services
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pulvinar, hendrerit id, lorem. Maecenas nec
odio et ante tincidunt tempus.
Profit Increasing
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pulvinar, hendrerit id, lorem. Maecenas nec
odio et ante tincidunt tempus.
Excellence
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pulvinar, hendrerit id, lorem. Maecenas nec
odio et ante tincidunt tempus.
Happy Customers
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pulvinar, hendrerit id, lorem. Maecenas nec
odio et ante tincidunt tempus.
Innovations
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pulvinar, hendrerit id, lorem. Maecenas nec
odio et ante tincidunt tempus.

6.

Key Performance Indicator
Financial Metrics
Prior
Current
Target
Hight/Low %
Cash Flow
$160000
$182300
70%
20%
Expenditure
$120000
$135500
90%
8%
Profit %
18%
20%
68%
9%
Revenue
$300000
$328600
107%
12%
20%
35%
40%
30%
Revenue % - top10 products

7.

Strategy Principles
Generating
Options
Choosing Unique
Strategic Position
Combine Choices and
Activities
Making Choices
Resources and
Environmental Fit
Organizational
Support

8.

Growth Strategy
Existing Markets
Existing Services
& Products
New Services &
Products
Increase Market
Share
Add Services or
Products
Write Your
Heading Here
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massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
New
Markets
Market Expansion
Service Expansion
quis, sem. Nulla consequat massa quis enim.
Enter New Markets
Add Services
or Products
in New Markets
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eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

9.

Strategy Goals
Objectives
Tasks
First Goal
Write your task
description here
Second Goal
Write your task
description here
Four Goal
Write your task
description here
Five Goal
Write your task
description here
Success Criteria
Write Your Criteria Here
Write Your Criteria Here
Write Your Criteria Here
Write Your Criteria Here
Time Frame
Resources
5.30.17 - 6.17.17
What or Who can
help you complete tasks
5.30.17 - 6.17.17
What or Who can
help you complete tasks
5.30.17 - 6.17.17
What or Who can
help you complete tasks
5.30.17 - 6.17.17
What or Who can
help you complete tasks

10.

Business Model
Key Partners
Key Activities
Value Proposition
Put your short
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definition here.
Relationship
Customer Segment
Put your short
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definition here.
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sit amet,
sit amet,
sit amet,
consectetuer
consectetuer
consectetuer
adipiscing elit.
Key Resources
adipiscing elit.
Channels
adipiscing elit.
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Aenean commodo
Aenean commodo
ligula eget dolor.
ligula eget dolor.
ligula eget dolor.
Put your short
Put your short
definition here.
definition here.
Cost Structure
Revenue Streams
Put your short definition here.
Put your short definition here.

11.

Competition Review
2014
2015
2016
2017
CAGR
Network Competitors
234
234
234
234
8.5%
Local Competitors
97
97
97
97
7%
Small Competitors
55
55
55
55
4.9%
Freelance Workers
20
20
20
20
3.2%
Other
20
18
23
23
4.2%
Total
426
420
429
429
20%

12.

PEST Analysis
Political Factor
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pulvinar, hendrerit id, lorem. Maecenas
Economical Factor
P
E
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nec odio et ante tincidunt tempus. Donec
nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.
vitae sapien ut libero venenatis faucibus.
Social Factor
Technological Factor
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nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.
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S
T
pulvinar, hendrerit id, lorem. Maecenas
nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.

13.

Five Forces Model
Description
Description
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tincidunt tempus.
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Buyer Power
Barriers to Entry
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tincidunt tempus.
Donec vitae sapien ut libero
venenatis faucibus.
venenatis faucibus.
COMPETITION
& RIVALRY
Description
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tincidunt tempus.
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venenatis faucibus.
Description
Treat of
Substitutes
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Supplier Power
tincidunt tempus.
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venenatis faucibus.

14.

BCG Model
Write Your
Heading Here
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elit. Aenean commodo ligula eget dolor. Aenean
Hight
Low
STARS
QUESTION MARK
● List Item One
● List Item One
● List Item Two
● List Item Two
● List Item Three
● List Item Three
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parturient montes, nascetur ridiculus mus. Donec
DOGS
CASH COWS
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quis, sem. Nulla consequat massa quis enim. Donec
● List Item One
● List Item One
pede justo, fringilla vel, aliquet nec, vulputate eget,
● List Item Two
● List Item Two
● List Item Three
● List Item Three
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vitae, justo.

15.

5'S Strategy Model
What is our
winning
aspiration?
Where will we
play?
How will we win?
What capabilities
must be
in place?
What management
systems
are required?
1. Description
2. Description
3. Description
4. Description
5. Description
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ante tincidunt tempus.
ante tincidunt tempus.
ante tincidunt tempus.
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libero venenatis
libero venenatis
libero venenatis
libero venenatis
libero venenatis
faucibus.
faucibus.
faucibus.
faucibus.
faucibus.

16.

Strategy Diamond
Write Your
Heading Here
Arenas
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Staging & Pacing
Economic Logic
Vehicles
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parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
Differentiators
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

17.

SOAR Analysis
Write Your
Heading Here
S
Strengths
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massa. Cum sociis natoque penatibus et magnis dis
Opportunities
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O
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quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.
A
Aspirations
R
Results

18.

SOAR Analysis
S
O
A
R
Strengths
Opportunities
Aspirations
Results
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adipiscing elit. Aenean
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commodo ligula eget
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dolor. Aenean massa.
dolor. Aenean massa.
dolor. Aenean massa.
dolor. Aenean massa.
Cum sociis natoque
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Cum sociis natoque
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penatibus et magnis
penatibus et magnis
penatibus et magnis
penatibus et magnis
dis parturient montes,
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dis parturient montes,
dis parturient montes,
nascetur ridiculus mus.
nascetur ridiculus mus.
nascetur ridiculus mus.
nascetur ridiculus mus.

19.

S.W.O.T Analysis
S
W
Strengths
Weaknesses
Human resources
Activities and processes
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Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.
vitae sapien ut libero venenatis faucibus.
Physical resources
Past experiences
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Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.
vitae sapien ut libero venenatis faucibus.

20.

S.W.O.T Analysis
O
T
Opportunities
Threats
The economy
Demographics
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lorem. Maecenas nec odio et ante tincidunt tempus. Donec
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.
vitae sapien ut libero venenatis faucibus.
Funding sources
Future trends
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Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
lorem. Maecenas nec odio et ante tincidunt tempus. Donec
vitae sapien ut libero venenatis faucibus.
vitae sapien ut libero venenatis faucibus.

21.

Build-Measure-Learn Feedback Loop
Write Your
Heading Here
Ideas
Learn
Build
Data
Product
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.
Measure

22.

Critical Success Factors
Step Four
Step Three
Step Two
Step One
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adipiscing elit. Aenean
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commodo ligula eget
commodo ligula eget
dolor. Aenean massa.
dolor. Aenean massa.
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amet, consectetuer
adipiscing elit. Aenean
commodo ligula eget
dolor. Aenean massa.
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amet, consectetuer
adipiscing elit. Aenean
commodo ligula eget
dolor. Aenean massa.

23.

Porters Diamond
Write Your
Heading Here
Firm Strategy
Structure
and Rivalry
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Demand
Conditions
Factor Conditions
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massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Related and
Supporting
Industry
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eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

24.

T.O.W.S Matrix
List Item One
List Item Two
List Item Three
SO
WO
Strengths-Opportunities
Weakness-Opportunities
● List Item One
● List Item Two
● List Item Three
TOWS MATRIX
List Item One
List Item Two
List Item Three
ST
Strengths-Threats
WT
Weakness-Threats
● List Item One
● List Item Two
● List Item Three

25.

Kaizen Strategy
Top
Management
Middle
Management
Write Your
Heading Here
INNOVATION
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KAIZEN
elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
Supervisors
MAINTENANCE
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
Workers
venenatis vitae, justo.

26.

The Innovation Circle
Write Your
Heading Here
Innovative
Environment
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
Economic
Prosperity
INNOVATION
Invention
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.
Commercialization
Translation

27.

Keller's Brand Equity Model
Resonance
Judgments
Feelings
Performance
Imagery
Salience
Rational Emotional
4. Relationship What About You and Me
3. Response What About You ?
2. Meaning What Are You ?
1. Identity Who Are You ?

28.

The McKinsey 7-S Framework
Write Your
Heading Here
Structure
Systems
Strategy
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elit. Aenean commodo ligula eget dolor. Aenean
Shared
x
Values
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
Style
Skills
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
Staff
venenatis vitae, justo.

29.

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New Products
Existing Markets
Write Your
Heading Here
Existing Products
Market
Penetration
Product
Development
New Markets
The Ansoff Matrix
Market
Development
Diversification
elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.

30.

The GE-McKinsey Matrix
Business Unit Strength
Hight
Hight
Grow
Medium
Grow
Low
Hold
Write Your
Heading Here
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
Medium
Grow
Hold
Harvest
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
Low
Hold
Harvest
Harvest
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

31.

The Value Disciplines Model
PRODUCT
LEADERSHIP
Write Your
Heading Here
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.
OPERATIONAL
EXCELLENCE
CUSTOMER
INTIMACY

32.

Blue Ocean Strategy
RED OCEAN STRATEGY
Complete In existing market space
VS
BLUE OCEAN STRATEGY
Create uncontested market space
Beat the competition
Make the competition irrelevant
Exploit existing demand
Create and capture new demand
Make the value-cost trade-off
Align the whole system of a company’s activities with its
strategic choice of differentiations or low cost
Break the value-cost trade-off
Align the whole system of a company’s activities in
pursuit of differentiations and low cost

33.

Mintzberg’s 5’s Strategy
Write Your
Heading Here
Plan
Perspective
Ploy
5’S
STRATEGY
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
Position
Pattern
venenatis vitae, justo.

34.

5 steps of Social Media Strategy
Determine Your
Goals
Conduct
a Social Audit
Develop a Content
Strategy
Monitor And Track
Analytics
Adjust Accordingly
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natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim
justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.
Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.

35.

Bowman’s Strategy Clock
High
Differentiation
Focused
Differentiation
Hybrid
Unity or Value
Write Your
Heading Here
Increased
Price/Standard
Product
Low Price
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
Increased
Price/Low Values
Low Price
& Low Values
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eget, arcu. In enim justo, rhoncus ut, imperdiet a,
Low Values
/Standard Price
Low
quis, sem. Nulla consequat massa quis enim.
venenatis vitae, justo.
High

36.

The Technology Life Cycle
Write Your
Heading Here
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.

37.

Kotler's Five Product Levels
Core Benefits of the
Product
Write Your
Heading Here
Generic Products
Expected Product
Augmented Product
Potential Product
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elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

38.

Weisbord Six-Box Model
Purpose
Write Your
Heading Here
Relationships
Structure
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
Leadership
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
vitae, justo.
Helpful
Mechanisms
Rewards

39.

V.R.I.O model
Is it valuable?
Is it rare?
Is it hard to imitate?
Is the firm organized
around it
Competitive
Disadvantage
No
Yes
Yes
Yes
Yes
What is the result
No
Competitive Equality
Yes
No
Short - Term
Competitive Advantage
Yes
No
Unused Competitive
Advantage
Yes
Long - Term
Competitive Advantage
Yes
Yes
Yes

40.

Ohmae's 3C Model
Write Your
Heading Here
Competitor
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis
SUCCESS
parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium
Customer
Company
quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

41.

Porter's Four Corners Model
Drivers
Current Strategy
Financial Goals
Corporate Culture
Organizational Structure
Leadership team background
External constraints
Business Philosophy
How the business creates value
Where the business is choosing to invest
Relationships and networks the business
has developed
COMPETITORS FUTURE STRATEGY
Management Assumptions
Capabilities
Company’s perception of its strengths and
weaknesses
Cultural traits
Organizational value
Perceived industry forces
Belief about competitors goals
Marketing skills
Ability to service channels
Skills and training to workforce
Patents and copyrights
Financial strength
Leadership qualities of CEO

42.

Contacts
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[email protected]
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