Trainers in history
Running shoes read the way
Everybody wants to walk on air
20% of all sales for sport
Designer CRIME
576.50K
Category: marketingmarketing

About trainers

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• МОУ «Каменская средняя
общеобразовательная школа»
Выборгского района.
• Учитель - Батуевская О.В.

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What are white, expensive, and good for your
feet? Trainers, of course. Trainers are not like
other shoes. Good trainers stay with the natural
shape of your foot. Doctors say it is for your feet
to wear no shoes at all. The next best thing is to
wear trainers.
Parents all over Britain have been
complaining about the cost of their
children`s shoes. Teenagers don`t want to
buy ordinary trainers from shoes shops
now. Everyone wants to buy «designer
trainers» in smart sports shops. The most
popular trainer companies in Britain are
Nike
Reebok
LA Gear Puma
and Hi-tech

4. Trainers in history

• People have been wearing sports
shoes for longer than you
think. The earliest sports shoes
with rubber soles appeared in 1876,
but it wasn`t possible for most
people to buy them. Most people
played sports in big, heavy work
boots. They weighed about a kilo
when dry and two kilos when
wet.

5. Running shoes read the way

• Runners have more injuries than other athletes. 37% of
all injuries happen to runners. Each time their feet hit
the ground, it is with a force 2,5 times the body`s
weight. For this reason, scientist have been
experimenting much more with running shoes than
with any other form of sports wear.
• Now, with new technology, trainers are stronger,
lighter, more comfortable, and they help you with your
sport. About 80 people work on design of a new kind
of trainers. It takes over two years to develop a new
kind of trainer. It takes just twelve minutes to make a
trainer when it is in production.

6. Everybody wants to walk on air

• All young people want to own a pair of air
trainers. Some trainers have bubbles of
dense gas under the heels and the middle
of the foot to protect them. You can pump
air into some trainers to help them to
mould themselves to the shape of your
feet. The most successful ones have been
Nike Air Jordans named after Michel
Jordan. America`s famous basketball
player Nike have spent twenty million US
dollars in the last ten years creating air
shoes.

7. 20% of all sales for sport

• 80% of all sales are to people who just
want to be in fashion

8. Designer CRIME

• IN New York people have been
beating up (hitting or kicking) and
killing teenagers for their sports
shoes. People in America have been
asking teenagers not buy Nike shoes
as a protest. New designer crime is
beginning to happen in London.
Often these crimes happen upstairs
on double-decker buses late at
night.
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