E-Commerce. Kazakhstan

1.

E-COMMERCE
• Kazakhstan has 18.19million
users it is 92.3% of total country
population. 99.3% share of
social media users accessing via
mobile devices. Internet
penetration is 89,2%.
https://www.byyd.me/ru/blog/2024/03/digital-in-kazakhstan-anduzbekistan/#:~:text=%D0%9C%D0%BE%D0%B1%D0%B0%D0%B9%D0%BB%20%D1%80%D1%8B%D0%BD%D0%BE%D0%BA%20%D0%B2%20%D0%9A%D0%B0%D0%B7%D0%B
0%D1%85%D1%81%D1%82%D0%B0%D0%BD%D0%B5%20%D0%B7%D0%B0,16.2%25%2C%20%D0%B4%D0%BE%D1%81%D1%82%D0%B8%D0%B3%D0%BD%D1%83%D0%B2
%2033.49%25.
https://digitalbusiness.kz/2023-05-23/proniknovenie-interneta-v-kazahstane/
https://datareportal.com/reports/digital-2024-kazakhstan

2.

KAZAKHSTAN SOCIAl MEDIA
• For the beginning of 2024 in
Kazakhstan we have about 14.1
million of active users it is 71.5%
of population and 51.1% among
them are female users.
• . In compare with 2023 it
increase on 34.9%. It means that
77.5% citizens use at least one
social media platform.
https://www.byyd.me/ru/blog/2024/03/digital-in-kazakhstan-anduzbekistan/#:~:text=%D0%9C%D0%BE%D0%B1%D0%B0%D0%B9%D0%BB%20%D1%80%D1%8B%D0%BD%D0%BE%D0%BA%20%D0%B2%20%D0%9A%D0%B0%D0%B7%D0%B
0%D1%85%D1%81%D1%82%D0%B0%D0%BD%D0%B5%20%D0%B7%D0%B0,16.2%25%2C%20%D0%B4%D0%BE%D1%81%D1%82%D0%B8%D0%B3%D0%BD%D1%83%D0%B2
%2033.49%25.
https://digitalbusiness.kz/2023-05-23/proniknovenie-interneta-v-kazahstane/
https://datareportal.com/reports/digital-2024-kazakhstan

3.

Prediction till 2025th is E-Commerce
market will grow each year
In 2023 the volume of internet
commerce increase on 79% in
compare with 2022 and waiting
about 15% growth in 2024.
https://baigenews.kz/fashion-segment-lider-kazahstanskogo-onlayn-rynka_148361/
https://docviewer.yandex.kz/view/1873365344/?page=20&*=qiZA%2FtjJn6wJ2S6IGEMYO1phLGJ7InVybCI6Imh0dHBzOi8vd3d3LnB3Yy5jb20va3ovZW4vcHVibGljYXRpb25zL2UtY29tbWVyY2UvcGRmL2UtY2
9tbWVyY2UtNiVEMCU5QzIwMjMucGRmIiwidGl0bGUiOiJlLWNvbW1lcmNlLTbQnDIwMjMucGRmIiwibm9pZnJhbWUiOnRydWUsInVpZCI6IjE4NzMzNjUzNDQiLCJ0cyI6MTcxNjM3ODgwMzc4MCwieXUiOiI0ND
Q5NzU5MjcxNjg2Mjk1Mzg0Iiwic2VycFBhcmFtcyI6InRtPTE3MTYzNzg3NzAmdGxkPWt6Jmxhbmc9cnUmbmFtZT1lLWNvbW1lcmNlLTYlRDAlOUMyMDIzLnBkZiZ0ZXh0PWZhc2hpb24rcmV0YWlsKyVEMSU4RCV
EMCVCQiVEMCVCNSVEMCVCQSVEMSU4MiVEMSU4MCVEMCVCRSVEMCVCRCVEMCVCRCVEMCVCMCVEMSU4RislRDAlQkElRDAlQkUlRDAlQkMlRDAlQkMlRDAlQjUlRDElODAlRDElODYlRDAlQjglRDElOEYrJU
QwJUJBJUQwJUIwJUQwJUI3JUQwJUIwJUQxJTg1JUQxJTgxJUQxJTgyJUQwJUIwJUQwJUJEJUQwJUIwKzIwMjQmdXJsPWh0dHBzJTNBLy93d3cucHdjLmNvbS9rei9lbi9wdWJsaWNhdGlvbnMvZS1jb21tZXJjZS9wZG
YvZS1jb21tZXJjZS02JTI1RDAlMjU5QzIwMjMucGRmJmxyPTE2MiZtaW1lPXBkZiZsMTBuPXJ1JnNpZ249MjZmYTNmOWQ4NGI4YjJkMjdlNmE5YzlkYTcxNWM1MTQma2V5bm89MCJ9&lang=ru

4.

E-COMMERCE
• Top market places in Kazakhstan
are:
• Kaspi.kz
• Wildberries.kz
• Halykmarket.kz
• Ozon.kz
• Flip.kz
• Lamoda.kz
https://forbes.kz/articles/45_krupneyshih_torgovyih_internet-ploschadok_-_2023_1694398734
• In Kazakhstan we have online
store lcwaikiki.kz and app. From
spring 2024 LC Waikiki start to
sale our product on kaspi.kz
• Competitors as well has their
online-shop such as ZARA,
OSTIN, DEFACTO.

5.

Online store in Kazakhstan start to work from 5th of June 2018. It has websiteLC WAIKIKI.KZ and APP
LC WAIKIKI KZ. Through the years online annual revenue, growing.
2019
Annual Revenue, USD
2020
2021
2022
2023
$
$
$
1,740,422.00 5,160,484.00 4,792,404.00
https://weproject.media/articles/detail/brend-lc-waikiki-zapuskaetinternet-magazin-v-kazakhstane/