Addictive Design in Digital Platforms

1.

Addictive Design in Digital
Platforms
Exploring the impact of addictive design on individuals and society, and ways to mitigate its effects.
BPS-231: Kristina Parrkhomenko, Habiba Abdelgelil, Ann Gineiko, Uiguuna Krivoshapkina.

2.

Definition of Addictive Design
1
P sychological Manipulation
2
Behavioral Conditioning
Designing products to trigger
Subtly influencing user behaviors,
compulsive usage and dependence.
leading to addictive patterns.

3.

F undamental Principles
Behind Addictive Design
Variable
Rewards
S ocial Validation
Unpredictable
need for social
outcomes increase
approval and
Creating a fear of
engagement and
recognition.
loss to drive usage
addiction.
Instilling a constant
S carcity and
F ear of Missing
Out (F OMO)
and maintain
attention.

4.

Historical Developments in Addictive
Design
1
Behavioral Psychology
The principles of behavioral psychology, particularly those related to
reinforcement and conditioning, have been influential in shaping addictive design
strategies.
2
Gamification Integration
Adoption of game mechanics to increase user interaction.
3
Social Media platforms
The proliferation of social media platforms has had a profound impact on the
development of addictive design.
4
Mobile Technology
The widespread adoption of smartphones and mobile devices has facilitated
constant connectivity and instant gratification
5
Big Data and Personalization
Advances in data analytics and machine learning have allowed designers to
collect vast amounts of user data and personalize experiences based on
individual preferences

5.

Less Obvious Consequences of
Addictive Design
1
S ocial isolation
2
Mental Health issues
3
F inancial strain
4
Privacy concerns

6.

Widely Recognized Impacts of
Addictive Digital Platforms
Increased
screen time
Distraction and
multitasking
Filter bubbles
and echo
chambers
Fake news and
misinformation

7.

Portrayal of Addictive Design in
Media and Blogs
Manipulative Techniques :
Notifications, Auto-play videos
Negative Impact on Mental Health
E ndless scrolling
Time and Attention Drain:
Addictive design

8.

P ersonal E xperiences with Addictive
Digital Platforms
-endlessly scrolling what it is
-Doomscrolling: refers to the
called doomscrolling
habit of endlessly scrolling
through social media feeds or
news websites, particularly
during times of crisis or
uncertainty, despite the
negative emotional impact it
may have on the individual.

9.

Countering the Effects of Addictive
Design
1
2
Education
Meditation
3
Limitation of screen
time
4
5
Off notifications
Support

10.

E xploring E merging Concerns about
Addictive Design
1. loneliness
Spending too much time on addictive apps
can make people feel lonely or
disconnected from real-life relationships.
2.Problems with work/study
Getting too wrapped up in addictive apps
can make it hard to focus on school or
work.
3.Physical Health Issues.
Staring at screens for too long can hurt our
bodies, giving us headaches, making our
eyes tired, or causing other problems
4.Financial Risks.
Some addictive digital platforms, like
certain games or gambling apps, can trick
users into spending lots of money on small
purchases or chances to win prizes.
5.Understand that you haven’t lived your
When everyone around us is always using
life
addictive apps, it starts to seem normal.