Influence of video name blurring onto its YouTube search result ranking - SeeZisLab

1.

SeeZisLab Team have decided to move beyond our four previously conducted
experiments and launched a challenge against the next issue. Today, we are going to
learn if it is true that use of a short name of the video containing a key word is more
efficient than that containing multiple words and one key word.
MYTH: If video’s name contains a key word and several accompanying words, it
will get better search results against the one having a key word and lots of
accompanying text.

2.

We took two virtual machines and concomitantly registered one YouTube
account for each of them; at the same time one channel was created for each
account and 5 pairs of video files were loaded, respectively. All videos were similar
as for their timing, bitrate, resolution, title, description, and tags. They were
uploaded by pairs; the only difference between them was as follows: one video
contained in its name a key word and a short description, whereas the other one –
a key word and a long description. Video files were uploaded on 2 channels.

3.

After that, videos’ rates were taken in YouTube search results. All videos were
located together - one after another, inseparably. In order to construct graphs, we
did as follows: those videos that had higher positions compared to their competitor
were given 1 point, the lower ones - 0 points. The result is presented in the graph
below.

4.

The experiment was carried out for two weeks; after this time can see the
following results.
Data of show how title’s positions changed after 2 weeks of the experiment. It
indicates to the fact that names with a short title have better results in the search
on YouTube.

5.

SeeZisLab Team have tested out and proved that the name of the video
containing a key word and several context words gets advantage in search results
against other videos with names having a key word and lots of accompanying
text.