Adidas. Company analysis

1.

adidas company analysis
performed by a student of group 2BU-1 Potapova Anastasia

2.

His name Adidas
(written “adidas” by the company) is an abbrviation of
the name of founder Adolf (“Adi”) Dassler.
In the 1920s, the Dasslers at the family council
decided to organize a family business — sewing shoes.
1924, the "Dassler Brothers Shoe Factory" was
officially registered.
In 1925, Adolf invented and sewed the world's first
football boots with spikes.
1926, a factory that produced up to 100 pairs of shoes
per day.
the history of the
creation of the
company "Adidas"
At the 1928 Summer Olympics in In Amsterdam, the
brothers' shoes appear at major sporting events.
Late 1930s, sales exceeded 400 000 Deutsche marks.
1948. Rudolf took the new factory for himself, and
Adolf took the old one.

3.

The current composition
of the CEO of the company
"Adidas"
• CEO of Adidas-group: Herbert Heiner
• Chief Financial Officer of Adidas-group: Robin
J. Stalker (eng. Robin J. Stalker)
• Adidas-group Brand Director: Erich
Stamminger
• Global Operations Adidas-group: Glenn S.
Bennett
• CEO of Adidas-group in Russia: Martin
Shankland
• Chairman of the Management Board: Igor
Landau

4.

company structure

5.

• There are 3 divisions of the
company "Adidas": Adidas Sport
Performance
• Adidas Sport Heritage (Originals)
Adidas Sport Style (Adidas Style)
• Currently , Adidas owns:
• Reebok is a giant manufacturer, a
Main areas
of activity
former competitor of Adidas.
• Rockport — classic and casual
shoes