Product. Tourism product

1.

Product
Anything that is offered in a market for use or consumption by the
consumers as per the market requirement is called a Product. According
to Philip Kotler, “ A product is anything that can be offered to a market for
attention, acquisition, use or consumption that might satisfy a want or
need.”

2.

TOURISM PRODUCT

3.

Tourism Products
Tourism product can be defined as the sum of physical & psychological
satisfaction it provides to tourists during their travelling route to the
destination.

4.

Defining tourism products
NARROW DEFINITION
What the tourist buys
WIDER DEFINITION
The combination of what the
tourist does at the destination
and the services used

5.

Experiential factor
Emotional factor
Physical factor

6.

Types of tourism products
Natural tourism
products
Man-made tourism
products

7.

Natural tourism products
Beaches, islands, mountains, hills, desert, wildlife (flora and fauna), caves,
glaciers, lakes, waterfalls, rivers.
Examples: palm fringed beaches of Goa, snow capped mountains in
Kashmir, the flora and fauna of Kaziranga National Park in Assam,
Dudhsagar fall in Goa, Thar Desert in Jaisalmer etc.

8.

Man made tourism products
The manmade tourism products are those which are built by humans.
There can be manmade tourism products which are purposely built for
tourists. They can be museums, casinos, theme parks.
Examples: Taj Mahal, Red Fort, India Gate, Lothal in Gujarat is an important
archaeological Indus Valley Site; National Museum in New Delhi, Bhangra
of Punjab, Madhubani paintings of Bihar, Brass work of Muradabad etc.

9.

Site based tourism products
When attraction is a place or site then it is site based tourism product. Site
of Taj Mahal, sunset at Kanyakumari etc.

10.

Event based tourism product
Events attract tourists as spectator and also as participants in the events,
sometimes both. Kite flying in Ahmadabad attracts tourist both as
spectators and participants. Tourists can be spectators for events like
Olympics, Khajuraho dance festival.

11.

COMPONENTS OF TOURISM PRODUCT

12.

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Attractions
• Natural, cultural, artificial resources,
events;
Accessibility
• Roads, trains, airports;
Image
Accommodation
• Accommodation facilities (hotels,
B&B, lodge, CBT etc.
Activities
• All activities: adventure, sports,
culture etc.

13.

Attractions
Of the three basic components of a tourist product, attractions are very
important. Unless there is an attraction, the tourist will not be motivated to
go to a particular place. Attractions are those elements in a product
which determine the choice made by particular tourist to visit one
particular destination rather than another.

14.

Accessibility
It is a means by which a tourist can reach the area where attractions are
located. Tourist attractions of whatever type would be of little importance
if their locations are inaccessible by the normal means of transport. A
tourist in order to get to his destination needs some mode of transport.

15.

Accommodation
The accommodation and other facilities complement the attractions.
Accommodation plays a central role and is very basic to tourist
destinations.