Adept a new market

1.

Adept a new market
Our task is to represent the market and bring it to
the world market. The majority of Russian
companies that came to export were analyzed,
which is compared to world brands, Russian
production of goods is at an extremely low level. At
the same time, the service sector in our country is
doing well. Our choice fell on banking systems, we
want to bring Tinkoff Bank to the Asian market.

2.

Why did we choose this particular bank?
Quite simply, Tinkoff is the most
successful private bank in the CIS. Of
all the European banks, Tinkoff took
only the best and adapted it to the local
market. Free debit card service,
favorable credit terms (compared to
other banks), high interest rates on
deposits and an incredibly convenient
banking application.

3.

Why Asia?
We chose Asia because local
digital banks are an order of
magnitude lower and do not compete
in the global market.

4.

Rebranding needed
In Russia, Tinkoff is associated with the
personality cult of Oleg Tinkov, which cannot
be said about Asia. It will be necessary to adapt
to the local society, therefore, the bank needs
to come up with new associations. In addition,
the bank cannot start from scratch, i.e. it is
necessary to buy out either a local bank, or
start on the basis of a local bank.
A good promotion and marketing strategy
would be to use the old slogan “He's the one” in
a new ad with local influencers.

5.

Conclusion
In conclusion, I would like to
say. Millions come and go,
happiness is not in them, the most
important thing is the idea in
YOUR head.