PepsiCo

1.

PEPSICO
00013944
00013861
00013419
00014207
00014386

INTRODUCTION
The product portfolio of
PepsiCo encompasses a wide
variety of delectable foods and
beverages, including a number
of legendary brands that bring
in an estimated annual retail
revenue of more than one
billion dollars each individually

3.

METHODOLOGY

4.

PRODUCT
Core benefit of purchasing
Pepsi products is the feeling
of assurance and motivation
it bestows upon the
consumer. Pepsi consumers
have a common belief that
drinking the beverage brand
makes their lives better in
some way

5.

PRICE
• Market penetration pricing
• Value-based pricing
• Competition-based pricing

6.

PLACE

7.

PROMOTION

8.

RECOMMENDATIONS FOR PRODUCT

9.

RECOMMENDATIONS FOR PROMOTION

10.

REFERENCE LIST
• Alemayehu, B. (2013). Marketing mix framework analysis for Pepsi Cola at Moha soft drinks industry.
Available from http://repository.smuc.edu.et/handle/123456789/289 [Accessed 1 March 2023].
• Grandinetti, J. (2013). Cultural Imperialism and Globalization in Pepsi Marketing. Available from
https://commons.lib.jmu.edu/cgi/viewcontent.cgi?article=1001&context=lexia [Accessed 1 March 2023].
• PepsiCo (2023a). About PepsiCo. Available from https://www.pepsico.com/who-we-are/aboutpepsico [Accessed 1 March 2023].
• PepsiCo (2023b). Mission and vision. Available from https://www.pepsico.com/who-we-are/missionand-vision [Accessed 1 March 2023].

11.

APPENDIX

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