M&F Petline LDA

1.

M&F Petline LDA
Business and Brand Presentation

2.

Main Idea and Mission
Idea - Our Love for pets and private attitude to them as to the humans
and natives, generated the idea to create the Brand in pet category.
Mission :
To ensure European pets with the best quality products working with European
manufacturers and specialists
To give consumers a products with the real emotions in order to get not only the
quality product, but the emotions when purchasing it
To give and to help consumers with easy choice and convenience, making the
package maximum comfortable

3.

About Our Brand
Name
Design
Particular Qualities
Assortment

4.

Our Brand
Name and LOGO

5.

Our Brand
Design - Cats
Two variants design of cat products
-
Main assortment
-
Special Care asssortment

6.

Our Brand
Design - Dogs

7.

Our Brand
Particular Qualities
Main Particulars and Advantages of the Brand
- Accessibility (clear and understandable product and its advantages and characteristics)
- Convenience (provides physical convenience and convenience of choice for the consumer)
- Emotions (emotionally nice visual and pleasant during making the choice on the shelf)
- Value (appreciates and respects the consumer's time, point of view, needs)
- Good Quality of Product (emphasis on an excellent product quality without some unique
features, but on the uniqueness "outside“)
Brand Platform
- Style & Simplicity (nice, stylish, no frills).
- Humanisation (I want to give the animal everything that I love)
- Expression of Emotions and Feelings
- Little Story from life of Pet and Human (the Moment)

8.

Our Brand
Products and Assortment
MF
Choupie
Category
1
Dry
2
Dry
3
Dry
4
Dry
5
Dry
6
Dry
7
Dry
8
Dry
9
Dry
10
Dry
11
Dry
12
Dry
13
Dry
14 Wet
15 Wet
16 Wet
17 Wet
18 Wet
19 Wet
20
Dry
21
Dry
22
Dry
23
Dry
24
Dry
25
Dry
26
Dry
27
Dry
28
Dry
29
Dry
30
Dry
31
Dry
32
Dry
33
Dry
34
Dry
35 Wet
36 Wet
37 Wet
Brand
Segment
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
Choupie Super Premium
CAT
DOG
Type of
Pet
kitten
cat
cat
cat
cat
cat
cat
cat
cat
cat
cat
cat
cat
kitten
cat
cat
cat
cat
cat
puppy
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
kitten
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
adult cat
kitten
adult cat
adult cat
adult cat
adult cat
adult cat
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
adult
SKU
format
chicken
0,3
chicken with fish
0,3
beef/veal
0,3
sterilised salmon
0,3
sterilised turkey
0,3
chicken with fish
0,7
beaf/veal
0,7
sterilised salmon
0,7
sterilised turkey
0,7
beaf/veal
1,5
chicken with fish
1,5
sterilised salmon
1,5
sterilised turkey
1,5
chicken
0,085
turkey with…
0,085
salmon with…
0,085
lamb with…...
0,085
rabbit with…..
0,085
Multipack (assorted) - 5+1 - 0,060 0,36
or 0,085
chicken
0,4
chicken with turkey
0,4
lamb/rice
0,4
salmon
0,4
chicken with turkey
1
lamb/rice
1
salmon
1
chicken with turkey
2
lamb/rice
2
salmon
2
chicken with turkey
3
lamb/rice
3
salmon
3
chicken with turkey
7
lamb/rice
7
all breeds chicken
0,085
all breeds veal
0,085
Multipack (assorted) - 5+1 - 0,060 0,36
or 0,085
- Dry food
- Wet food
For Cats and
Dogs

9.

Current & Potential Partners
Manufactures
- VAFO pet food - https://www.vafo.com/
- United Pet Food - https://www.unitedpetfood.eu
- AHEM packaging - https://ahemambalaj.com.tr/
Distributors
Coming Soon….
CLD Logistics
Marketing
- GBS Marketing Agency - Ukraine. https://gbs.com.ua/
- Dive&Discovery Research – Ukraine - https://discovery-research.com.ua
- YLG Consuting -France. Paris

10.

Sales Channels & Categories
Sales Chanels
- Zoo pet shops - (Loro Park, Maxi Zoo, Kokoon, Animalis, Top Animal, etc.)
- E-commerce - (Amazon, Zooplus, Maxi zoo, itc.)
- Grooming Salons
- Shops for Garden and Home Appliances – Jardiland, etc…
- Supermarkets (Spar, Continente, Pingo Doce, Intermarche, Achaun, etc.)
Main Categories for Sales
- Pet Food
- Pet snacks

11.

Territory for Business Developing
Europe
- Madeira Island
- Portugal, France, Italy, Spain
- England
- Ukraine
America, Asia, Australia in Future