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Competition. Market structure
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Competition.Market structure
Докладчик
Турчев Е.Д.
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Competition. Market structureAGENDA
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Concept and essence of competition;
Types and forms of competition;
Methods of competition;
Signs of classification of market structures;
Classification of market structures.
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Competition. Market structureAim of work: Form students ' understanding of various market models.
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Competition. Market structureCompetition is a clash, a competition:
• Between whom? – between manufacturers of the same type of goods and services.
• For what? - for attracting as many customers as possible.
• In the name of what? – for maximum profit.
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Competition. Market structureFor competition to occur, it is necessary:
A large number of sellers
and buyers who have free market access
Competition
No barriers
(economic, legal, political social)
For mobility resources
Availability of information about
supply and demand,
prices, profit margin
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Competition. Market structureTypes and forms of competition
By the method implementations
Pricing
Non-price
By industry accessories
Inside- industry
Intersectoral
According to the
degree freedom
Free (perfect)
Monopolist- Czech
Republic
(imperfect)
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Competition. Market structureMethods of competition:
Pricing:
• Price reduction.
• Discounts and bonuses.
• Cheap sales.
Non-price:
• Quality and reliability.
• Additional guarantee.
• Special design
.
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Competition. Market structureSigns of classification of market structures:
• the number of buyers and sellers.
• product type (homogeneous, differentiated)
• availability of information for all market participants
about prices of all sellers and their changes;
• the degree of influence of sellers (buyers)
on the price of the product.
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Competition. Market structureClassification of market structures
Perfect competition
polypoly
Imperfect competition
monopolistic
monopoly
oligopoly
monopsony