Starbucks

1. STARBUCKS

2.

In 1971, English teacher Jerry Baldwin, history teacher Zev Sigl
and writer Gordon Bowker formed at $ 1,350, took more 5000 and
opened a shop selling coffee beans in Seattle, Washington

3.

When you select a name for the store at first considered the ship's name from the novel
by Herman Melville's "Moby Dick" - "Pequod", but it was rejected, and eventually
named the institution after a character called Starbuck, and the room interior was
conceived in a classic nautical style. The logo was a stylized image of a siren

4.

Logo came up artist Terry Heckler. Serena, surrounded by the full name of the store. The first
logo of the company was the siren image with a bare-chested. He was executed in brown.
Later logo cut and replaced with cinnamon color to green

5.

Proper selection of varieties and roasting coffee beans partners learned from Alfred Pete, owner
of Peet's Coffee. Starbucks bought grain from the bottom during the first 9 months of work, and
then set your own roasting pan and opened a second store. In 1979, Starbucks owners bought
Peet's Coffee. By 1981, there were 5 stores, a small coffee roasting factory and sales division

6.

In 1982, the company came to an entrepreneur Howard Schultz. After tasting
Starbucks coffee, he immediately fell in love with, because the coffee had
nothing to do with the fact that he had tried before. Leaving the post of general
director of the New York-based company that produced the dishes, he came to
work at Starbucks
Later Schultz recalled: «I went out into
the street, muttering to himself: "My God,
what a wonderful company, a wonderful
city. I want to become a part of their».

7.

Once in Italy, Schultz discovered a completely new culture of coffee consumption. Unlike the
Americans, the Italians do not drink coffee at home, and cozy cafes. He proposed to open a
Starbucks coffee shop owners, but the proposal was not supported. In 1985, he founded his
own coffeehouse II Gionale

8.

Howard Schultz decided to make coffee roasting light - more light and familiar to
the average American. And it brought the success of his business: America is filled
in love for the coffee.

9.

10.

. In the 90 years America has swept Coffeemania real obsession and Starbucks. The company
grew at a frantic pace - daily opened 5 new stores. By the end of the 1990s, Starbucks has more
than 2,000 schools and is gaining recognition in Japan and Europe. By 2015, 100 coffee houses,
"Starbucks" operates in Russia

11.

We let the siren to get out of the circle, and this, I think it will give us
more freedom and flexibility in order to see a little more than coffee

12. Thank you for attention! And now I’ll be happy to answer any questions you may have