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Print media market in Western Europe

1.

ПСО «Европейские исследования» II
Print media market in
Western Europe

2.

Forms of print media in Western Europe
1.
Sponsorship
2.
Type
3.
Aims
4.
Target
audience
5.
Form
6.
Schedule
7.
Scope

3.

Forms of print media in Western Europe
1.
Sponsorship
Private / Corporate /
Crowdfunding
Public / Official state news agency
2.
Type
Offline / Print
Online / Social platforms / App
3.
Aims
Political agenda /
Ideology
Investigative journalism / public interest
4.
Target
audience
Quality press
Tabloids
5.
Form
Newspaper
Magazine / Journal
6.
Schedule
Regular periodical
Special edition
7.
Scope
Local / Regional
National / Global

4.

Trends in print media in
Western Europe
1.
Digitalization
2.
Polarization of public opinion
3.
Monetization of content
4.
Market oligopoly
5.
Influence of pressure groups, NGOs
6.
Corporate, sensationalism, mainstream,
structural, selective forms of biases
7.
Limitation of alternative sources
8.
Entertainment > information

5.

EU

6.

EU

7.

France

8.

France
1. In 1944 the Paris-based Le Monde was founded, and it became
the most informed and influential of modern French newspapers.
2. Other influential and widely circulating Paris dailies include Le
Figaro, Libération, and France-Soir.
3. Among the smaller dailies are the Roman Catholic La Croix,
l’Événement and the communist L’Humanité.
4. Some of these were popular magazines of general interest and
some were directed at specific markets, such as Elle, MarieClaire, and Vogue Paris for women and L’Express, Le Point, and Le
Nouvel Observateur, which are political.
5. Few, however, have enjoyed the popular success and wide
distribution of the news-oriented Paris-Match.

9.

France
By the late 20th century, three specific factors characterized the
French press:
1. The expansion of the regional daily paper, with Ouest-France
enjoying the largest circulation in the country;
2. The growth of specialized magazine journalism;
3. The appearance since the early 1960s of free newspapers
essentially for advertising purposes, which are distributed
weekly in the millions.
(с) John E. Flower, John N. Tuppen The Editors of Encyclopaedia Britannica

10.

Spain
1. The boom in publishing that occurred in the aftermath of Franco’s death had receded by
the early 21st century
2. The most influential is the liberal El País, published in Madrid and in other important
cities and regions.
3. ABC and El Mundo are also leading dailies with wide readership.
4. The conservative La Vanguardia has the widest Castilian-language readership in Catalonia.
5. The leading regional daily newspapers are El Periódico in Catalonia, La Voz de Galicia in
Galicia, and El Correo Español–El Pueblo Vasco in the Basque Country (in Castilian).

11.

Spain

12.

Spain
GODO Group
• La Vanguardia

13.

Germany
1. Axel Springer Verlag AG controls a significant share of the market. Other major newspaper publishers,
some of which also publish magazines and other periodicals, include Gruner+Jahr AG (a Bertelsmann
company), Süddeutscher Verlag, Bauer Media Group, and Hubert Burda Media.
2. A national press exists on one level in the form of Süddeutsche Zeitung (Munich), Die Welt (Berlin), and
the Frankfurter Allgemeine Zeitung, together with regional newspapers (e.g., the Stuttgarter Zeitung,
the Westdeutsche Allgemeine Zeitung (Essen), and the Frankfurter Rundschau), which also command
international circulation and respect.
3. Another level of the national press is represented by the universally circulated tabloid Bild (Hamburg),
which has the largest readership of any paper and publishes several regional editions. Another popular
tabloid is STERN.
4. Berlin has many daily newspapers, including the liberal Der Tagesspiegel, the conservative Berliner
Morgenpost, and the Berliner Zeitung, which had originally been published in East Germany. The
Berliner Zeitung was acquired by western press interests after unification and swiftly gained recognition
as the city’s preeminent newspaper.
5. The most prestigious and influential of these is Die Zeit (Hamburg). Sunday counterparts of the major
dailies, Welt am Sonntag and Bild am Sonntag, are run virtually as separate newspapers, competing with
the other weeklies.
6. A special niche is occupied by the weekly magazine Der Spiegel, a journalistic power in its own right,
which, since its founding in immediately after World War II, has shaped public opinion in Germany.

14.

Germany

15.

Germany

16.

Germany

17.

Germany

18.

Germany
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