3.12M

YC_VEYKA_LABEL_05_01_17_ENG

1.

2.

To develop logo in a label format for
new Ukrainian ethnic vodka VEYKA.
TASK:
PLEASE be aware that I increased the
prize in order to see logo incorporated
to the label on the bottle.
I made this because logo can look
different on the label on the bottle and
just “on paper”.

3.

References:
fonts, ornaments, deco elements,
bottles, examples of labels.
Plus what is bad and how not to do.

4.

Shape of the bottle
1
2
3
PLEASE SHOW LOGO ON ONE OF
THESE SHAPES OF BOTTLE.
Or you can change the shape due to
the comments below:
1. Classy ergonomic style of the
bottle shape. High label area.
Quite a high bottleneck is good
for decoration.
2. This bottle is good because of
heavy foundation and because
of wide label area. This bottle
is appropriate for any décor
and design style.
3. Simple shape, laconic lines are
good. Label on such bottle
shape will look modern and
rich. Also the bottleneck also is
good for decoration.

5.

Fonts we love:
1. The logo has to be
readable
2. Please do not use fonts
with serifs, italics.
Please think over one
option when logo will be in
Ukrainian blue (like on the
Ukrainian flag) and
overhead the logo there
will be stylized spica of
wheat.
So in common it will look
like stylized Ukrainian flag –
blue letters and gold yellow
spica of wheats.

6.

Ornaments:
We are inspired by the
symbols of Trypillian
culture of Ukrainian
Ornaments for
embroidery.
Of course you need to
stylized the ornament for
bottle decoration.
Please do not use
Petryakovskaya paintings
and Mariya Pryimachenko
style.

7.

Examples of décor and ornaments on the bottles
Please see here how
national ornaments are
stylized to the bottle décor.
In our design please do not
make the ornament the
main hero of the design –
we need this ornament or
décor just to underline the
brand character.

8.

Examples of décor and ornaments on the bottles
You can use gold foil or
metalized paint, varnish
(matt or glossy).

9.

Label style references
The main requirement –
logo has to be peaceful,
simple but meaningful and
impressive at one and the
same time.
Perfect if there will be only
one element that will catch
consumer attention.
And the font has to be
connected by the style to
this element.
So the font has to be the
uniting element of the
composition, even maybe
the font itself has to be the

10.

Label style references

11.

Предлягаемая цветовая гамма будущего декора.
Классическое и без проигрышное
сочетание цветов. По желанию
можно добавить золота или бронзы
Основным мотивом и цветовым
якорем может быть 5й цвет, и он
может быть металлизированным.
Остальные, его эффектно дополнят.
Thank you!
«Водочная» гамма, даже без
красного. Данное сочетание придаст
дороговизны и выразительности
минималистичному дизайну.
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